巨量引擎：奢侈品引力场-抖音双月热点 2023年度特刊（中译版）（28页）.pdf

1、FOREWORDLuxury IndustryBi-MonthTrends Focus01YoY growth rate19%YoY growth in luxury goods GMV in Douyin E-commerce 254%YoY growth rate36%YoY growth rate56%Luxury Industry Bi-Month Trends Focus is a bimonthly publication jointly released by Ocean Insights,Ocean Engine Consumer Goods Business Center L

2、uxury Goods Industry,and Douyin E-commerce Luxury Goods Industry.The report aims to provide inspiration for business strategies to practitioners in the luxury goods industry through multidimensional analysis,including data and case studies.In 2023,the GMV for luxury goods sold through Douyin E-comme

3、rce increased dramaticallyRapid growth in short videos,livestreams,and searchesAverage monthly short video views13BAverage monthly livestream views22BAverage monthly searches150M+HIGHLIGHTS02LOUIS VUITTONs livestream show and the announcement of its creative director joining Douyin dominate trending

4、 topicsFashion showsMore Than One Screen launched,a major first in the luxury industryNew ads products PRADA collaborates with Douyin Content Lab once again to create a blockbuster video about Chinese womens footballNew contentMaxMara joins Douyin!Debut livestream sales exceeding 10 millionKick offL

5、ivestreams featuring luxury content boost business in a major wayF estivalsMany luxury brands launch new products,creating a collective festive moodHolidaysLuxury Industry Bi-Month Trends Focus*Not listed in any particular orderLatest industry informationNovemberDecemberHighlights0103Luxury Industry

6、Bi-MonthTrends FocusLatest industry informationPARTF ASHION SHOWS04Luxury fashion shows LOUIS VUITTONPre-Fall Mens 2024 ShowCELINESummer Mens 2024 CollectionBALENCIAGAAutumn 24 Series ShowLuxury Industry Bi-Month Trends FocusPRADAs Warehouse StoryLuxury exhibitionBalenciagaFollowedFollower acquisiti