CreatorIQ：2023年Q3美国及EMEA地区顶级独立美容品牌报告（中译版）（11页）.pdf

1、 COPYRIGHT Tribe Dynamics 2023-Q3 Indie Beauty Debrief1Indie Beauty Debrief Tribe Dynamics quarterly Indie Beauty Debrief,which debuted in 2019,showcases noteworthy independent beauty brands across cosmetics,skincare,haircare,and EMEA.The report offers exclusive,data-backed insights into up-and-comi

2、ng brands,their online communities,and their top-performing earned content.Photo credit/Celebrity-owned beauty brands captivated consumers.Q32023 COPYRIGHT Tribe Dynamics 2023-Q3 Indie Beauty Debrief2IntroductionA Roundup of the Latest Indie Beauty SensationsIndie beauty brands enjoyed an eventful Q

3、3.Celebrity-beauty brands lived up to the hype,with viral strawberry looks from Hailey Biebers RHODE Skin(accentuated,of course,by Justin Bieber in sweats).Meanwhile,Alicia found the Keys to our hearts,with the musicians Keys Soulcare getting a healthy boost via a multi-touch IPSY partnership.Keys S

4、oulcare wasnt the only brand to be boosted by IPSY subscription boxes.#GiftedByIpsy was also a popular tag for cruelty-free beauty brand Lottie London.Creators indulged in IPSY-approved vibrant eyeshadow palettes,while fake freckles went vogue via the popular Freckle Tint.What Indie Beauty Debrief i

5、s complete without a Lindsey Rowley(linsmakeuplooks on TikTok)mention?The makeup enthusiast ranked as the most impactful creator for multiple brands,including Patrick Ta Beauty.Over in the U.K.,Clarins kicked innovation up a notch by going cryo via its cryogenic technology mask.Its cult favorite lip

6、 oil had us at the edges of our seats,amassing$1.8M EMV.Curly hair did it again,empowering brands like Bounce Curl to thrive.Kaleidoscope Hair Products benefited from both the back-to-school season and natural hair care.Its the moment weve all been waiting forlets dive into the Q3 2023 Indie Beauty