电通：2024年国际消费电子展（CES）回顾报告-6大新兴主题（中译版）（23页）.pdf

1、1CES REWIND 2024CES 2024 Rewind:All the Intelligence,Artificial and Otherwise6 Emerging Themes from the Consumer Electronics Show2CES REWIND 2024All the Intelligence,Artificial and Otherwise Every year CES gives us a window into a future that blends aspects of what our future will eventually look li

2、ke in a matter of years and a what if version of the future populated by experiments that never fully take off or perfectly working gadgets that are simply rendered irrelevant over time by the competition or a particular market context.But beyond being a crystal ball of sorts,CES is also,and maybe m

3、ost importantly,a mirror.It reflects upon us the challenges that as consumers and marketers we feel are not yet fully solved,by virtue of showcasing how products in different spaces are looking to innovate or fully revolutionize their category.It amplifies the hopes,fears,and anxieties we attach to

4、the next wave of technology innovation by putting the art of the possible in the spotlight.2023 was marked by major reflections on where technology should and should not go,with the burst in Chat GTP adoption and the public debate in the industry and in media outlets on the perils and opportunities

5、AI brings to the fore.Thus,we walked into this years CES with this underlying question in the back of our minds:where is the right balance between human and machine?Will there be a balance between innovation at the service of human need and were doing this because we can.In our analysis of emerging

6、trends from CES 2024 curated for the benefit of marketing leaders,strategists,and practitioners,we tried to go beyond listing the coolest gadgets showcased at the show,but rather discuss how aspects of the human experience will potentially be enhanced or disrupted by this new wave of AI-powered inno