Sprout Social：2023年医疗社交媒体基准报告（中译版）（11页）.pdf

1、Social MediaBenchmarksfor Hospitals&HealthcareThe 2023 PlaybookBy the numbers36M8,2553,278912KSocial media performance averages for hospitals and healthcare 2Social Media Benchmarks for Hospitals&Healthcare:The 2023 PAverage number ofsocial impressionsAverage number ofnet gained followersAverage num

2、berof posts published Average number of engagementsThe averages per account are from an analysis of more than 523 million messages from 729,000 public social profiles that were activeon Sprout Social between January 1,2022 and September 30,2022.3Social Media Benchmarks for Hospitals&Healthcare:The 2

3、023 PlaybookTreating youraudience with carecounts on social tooWord of mouth recommendations havealways been priceless but theyre even morevaluable today.When a happy patient shares their experienceon social,that single,glowing review candrive business to one of your locations foryears to come.Why S

4、ocial MHealthcarepractitioners need to meet their communitieswhere they are:on social media4Social Media Benchmarks for Hospitals&Healthcare:The 2023 PlaybookIts a new patient acquisition tool,a brandmanagement tool and a public awareness toolall rolled into one.As more conversations around health a

5、ndwellness go digital,its become more thanjust a communication New patient acquisitionPublic awarenessBrand managementThe three functions of social forhospitals&healthcareWhy Social Matters72%41%79%of people said social media affectstheir choice of doctor,hospital ormedical facilityof consumers expe

6、ct businesses torespond within the first 24 hours ofreaching out on socialof patients will only choose a doctorif they have 4-star reviews or higher5Social Media Benchmarks for Hospitals&Healthcare:The 2023 PConsumers expectations on social26Social Media Benchmarks for Hospitals&Healthcare:The 2023