Adjust：2023移动应用增长报告-全球排名（中译版）（44页）.pdf

1、The mobile app growth report EBOOKOur user acquisition leaderboard 2The mobile app growth report:Our user acquisition leaderboard ContentsIntroduction.3Methodology:The Adjust Growth Score.4The global growth map .6Country scores .7App vertical scores.8 Part 1:Growth by region.10Focus on APAC:Country

2、and vertical scores.11Focus on Europe:Country and vertical scores .14Focus on LATAM:Countries and verticals.17Focus on MENAT:Countries and verticals.20Focus on North America:Countries and verticals.23 Part 2:Spotlight on mobile gaming.26Global Growth Scores.27APAC Growth Scores.28Europe Growth Score

3、s.31LATAM Growth Scores.34MENAT Growth Scores.37North America Growth Scores.40 Conclusion.43The mobile app growth report:Our user acquisition leaderboard 3Adjust first introduced the Mobile growth report in 2019,providing a breakdown of growth potential to help marketers extend their footprint and s

4、cale successfully.In 2020,we applied the same analysis to examine growth on a more granular level,looking at regional and vertical trends.Since then,however,the industry has undergone immense change.The world of mobile marketing and measurement now finds itself in a moment of transformation.Having a

5、lready grappled with monumental challenges over the past three years,the ecosystem shift spearheaded by Apples iOS 14.5 is now fully underway.And while its still a time of considerable challenge,its also a moment of great opportunity.The landscape of marketing decision making has increased in comple

6、xity.With data-and user-privacy now central to mobile advertising and attribution,smart marketers are experimenting with new channels and previously underutilized methods of aggregated reporting to measure or predict the success of strategies and campaigns.Adjust is proudly at the forefront of the i