IBM：2024年消费者调研报告：无处不在的人工智能彻底变革零售业（中译版）（32页）.pdf

1、2024 Consumer StudyIBM Institute for Business Value|Research InsightsRevolutionize retail with AI everywhereCustomers wont wait2IBM has been providing expertise to help retail and consumer products companies win in the marketplace for more than a century.Our researchers and consultants create innova

2、tive solutions that help clients become more consumer-centric by delivering compelling brand and store experiences,collaborating more effectively with channel partners,and aligning demand and supply.With a comprehensive portfolio of solutions for merchandising,supply chain management,omnichannel ret

3、ailing,and advanced analytics,IBM helps deliver rapid time to value.With global capabilities that span 170 countries,we help brands and retailers anticipate change and profit from new opportunities.For more information on our retail and consumer products solutions,please visit: https:/ IBM can help1

4、Retailers and brands are falling short of consumer expectations.Only 9%say they are satisfied with the in-store shopping experience and only 14%say the same for online shopping.Connected data unifies the customer experienceif brands can earn trust.52%of consumers want to receive information,advertis

5、ements,and offerings from stores that are relevant to their specific interests.But 40%say they want more control over how companies use their data.Consumers need relevant information to shop sustainably.Consumers want to see how companies measure up in the areas they most care about,such as the use

6、of safe and natural ingredients and recycled materialsbut companies arent providing enough information.Shoppers want payment options that give them more for their money every time,everywhere.Nearly half(46%)of consumers would like to pay for their purchases in installments and more than two-thirds(6