Heuritech：2021年秋冬时装周欧洲和中国流行趋势对比报告（中译版）（57页）.pdf

1、FW 21 Trends Spotlight:Europe vs.ChinaLinh Ha via UnsplashFrom our FW 21 fashion weeks analysis back in March,we highlighted all of the major trends from US and European fashion weeks,covering fabrics,colors,prints,and shapes.Now,with Shanghai fashion week recently coming to a close,it is time to co

2、mpare the trends we spotted throughout the European fashion weeks with the Chinese market to provide insights on how these trends will behave depending on the geography.Predictive analytics onmarket and trends dynamicsConsumer segmentationInspirational moodboardsData-Driven Trend ForecastingHow do w

3、e build our trend analysis?Analysis scope:The selection of trends is based on the curation of catwalk trends across European and Chinese FW 21 fashion weeksChinese and European women trends covering all consumer types.Data source:Instagram posts in Europe and Weibo posts in China.We analyzed million

4、s of images to capture the dynamics of trends in the European market.Analysis period:Forecast for Winter 2021 compared to Winter 2020Technology used:Heuritechs proprietary image recognition technology which recognizes thousands of products and trends in imagesMethodology of our trend analysisCourtes

5、y of Kwaidan EditionsConsumer Segmentation Most representative consumer segment,to understand what kind of consumers this trend is most appealing to,among our 3 panels EDGY,TRENDY&MAINSTREAMGrowth rate:Compares the evolution of the visibility of the trend in Winter 20 with what we forecast for Winte

6、r 21Heuritechs Metrics guideTrend Cluster:characterizes the status of the trend for a given season,based on its growth and magnitude metrics.There are 6 clusters:FASHION BET Very visible trend with growing dynamics to bet onBOLD BET Less visible trend with growing dynamics on which you can can bet o