潘通&Heuritech：2021春夏时装周新冠疫情期间的流行色彩及趋势预测报告（中译版）（37页）.pdf

1、Spotting&Forecasting trends during pandemicPantone and Heuritech look on SS21Vaillant Studio1.Pantone Color InstituteIntroduction&ColorPalettes Overview2.Heuritech Introduction&Methodology3.Color Palettes Deep Dive&Summer 21 Trend ForecastAgendaPantone Color Institute Introduction Cecilie BahnsenPAN

2、TONE Color InstituteA Unique Color Destination Prisca VeraPANTONE Color InstituteTrend ForecastingHelena ManzanoPANTONE Color InstituteTrend ForecastingRaf SimonsPANTONE Color InstituteTrend ForecastingBottega VenetaPANTONE Color InstituteMaryam Nassir ZadehTrend Forecasting UpdatesPANTONE Color Ins

3、tituteProenza SchoulerTrend Forecasting UpdatesPANTONE Color InstituteTrend BooksPANTONEVIEW Colour PlannerPANTONEVIEW home+interiorsVIEWPOINT COLOURTEXTILE VIEWVIEW TWOPantone Color of the Year 2021A marriage of color conveying a message of strength and hopefulness that is both enduring and uplifti

4、ng.PANTONE Color InstitutePANTONE Color InstituteJil SanderPantone x HeuritechIntroduction&MethodologyHow we build our trend analysisSupriya Lele“Our mission:empower both creative and analytical teams with predictive and actionable insights,from design,to buying,to launch.”Predictive analytics onmar

5、ket and trends dynamicsConsumer segmentationInspirational moodboardsData-Driven Trend ForecastingMarrying the science of AI&FashionFounded by PhDs in Machine Learning and fashion experts,Heuritech analyzes each day million pictures on social media to spot key trends worldwide with a 1 year forecast.

6、New platform opportunities1.5M+social medias posts analyzed each month11,000 trends available in womens and mens markets250,000+active accounts capturedHow do we build our trend analysis?Analysis scope:Data source:millions Analysis period:Technology used:Methodology of our trend analysisSupriya Lele