Brand Finance：2023年全球无形资产报告（中译版）（22页）.pdf

1、GIFTTM2023Global Intangible Finance Tracker(GIFT)an annual review of the Worlds Intangible ValueNovember 2023Brand Finance GIFT 3Contents.2023 All rights reserved.Brand Finance Plc.About Brand Finance4Foreword8 David Haigh,Chairman&CEO,Brand FinanceDefinitions10Financial Reporting:Background12Rankin

2、g Analysis14Top 100 Companies by Total Intangible Value30Disclosure of Intangibles32Intangible Asset Reporting:Developments34Our Services36Brand Finance GIFT 4About Brand Finance.Brand Finance is the worlds leading brand valuation consultancy.We bridge the gap between marketing and financeBrand Fina

3、nce was set up in 1996 with the aim of bridging the gap between marketing and finance.For more than 25 years,we have helped companies and organisations of all types to connect their brands to the bottom line.We quantify the financial value of brandsWe put thousands of the worlds biggest brands to th

4、e test every year.Ranking brands across all sectors and countries,we publish over 100 reports annually.We offer a unique combination of expertiseOur teams have experience across a wide range of disciplines from marketing and market research,to brand strategy and visual identity,to tax and accounting

5、.We pride ourselves on technical credibilityBrand Finance is a chartered accountancy firm regulated by the Institute of Chartered Accountants in England and Wales,and the first brand valuation consultancy to join the International Valuation Standards Council.Our experts helped craft the internationa

6、lly recognised standards on Brand Valuation ISO 10668 and Brand Evaluation ISO 20671.Our methodology has been certified by global independent auditors Austrian Standards as compliant with both,and received the official approval of the Marketing Accountability Standards Board.Get in T business enquir