欧晰析咨询：2023年零售主张指数报告（英文版）（26页）.pdf

1、uncommon senseTMNovember 2023OC&C RETAIL PROPOSITIONINDEX 2023RPI 2023 Teaching new dogs old tricks02|OC&C RPI 2023 Teaching new dogs old tricksTHE RETAIL PROPOSITION INDEX IN NUMBERSThe OC&C Retail Proposition Index answers this through the sectors most comprehensive analysis of consumer attitudes.

2、What causes a shopper to choose one retailer over another?Consumers surveyed in 2023Countries included in 2023 surveyRatings analysed since launch201062M42,4779685Number of retailers ratedFirst LaunchedOC&C RPI 2023 Teaching new dogs old tricks|03What we include in this report1.THIS YEARS RANKINGS2.

3、HOW THE CHANNEL POWER STRUGGLE HAS SHIFTED 3.A NEW SET OF IMPERATIVES FOR RETAILERS STRATEGIES IN THIS 13TH EDITION OF OC&CS ANNUAL RETAIL PROPOSITION INDEX(RPI),WE HAVE ASKED 42,000 SHOPPERS GLOBALLY HOW THEY RATE THE PLACES THEY SHOP AND WHAT DRIVES THEIR DECISIONS ABOUT WHERE AND HOW THEY BUY.Thi

4、s years report has clearly been written against the backdrop of a challenging market,with pressure on retail margins and consumer wallets.Despite this pressure,we are encouraged by the positivity of shoppers and the ability of compelling retail propositions to differentiate themselves in the eyes of

5、 the customer with points of proposition difference being more exaggerated in this years report vs.ever before.There is also increased consumer emphasis on value,which is unsurprising given the macroeconomic context.Keeping a keen eye on how you are delivering value for money will be critical over t

6、he next 12 months,but importantly this needs to be done without putting at risk longer term programmes of focus and differentiation e.g.around sustainability.This report provides the rankings of this years UK winners against each area of the retail proposition and explores some of the key themes we