理特咨询：2023嵌入式支付研究报告-便利性是有代价的吗？（英文版）（8页）.pdf

1、2023EMBEDDED PAYMENTS:CONVENIENCE AT A COST?Striking the right balance by weighing benefits against concernsIn todays fast-paced digital era,convenience has become the holy grail of modern living.From near-instant food delivery to seamless transportation services,technology continuously strives to m

2、ake our lives easier.One notable advancement in this realm is embedded payments,in which transactions are seamlessly integrated into the user experience.Although embedded payments offer undeniable convenience for both consumers and businesses,its essential to carefully examine whether this convenien

3、ce comes at an acceptable cost.AUTHORSArjun Vir SinghJiri SteifBohumil Hyanek Alexander KatzenschlaegerVIEWPOINTEMBEDDED PAYMENTS:CONVENIENCE AT A COST?journey,becoming increasingly invisible and highly convenient for the end customer(e.g.,through stored payment details).The true catalyst for embedd

4、ed payments came with the proliferation of smartphones and the app economy.Apples App Store,launched in 2008,introduced the concept of in-app purchases,letting users seamlessly buy digital content and services.This model not only revolutionized mobile gaming,but it also set the stage for a new era o

5、f embedded payments.Ride-sharing services like Uber and Grab,which emerged in the 2010s,further popularized embedded payments.They eliminated the need for physical cash/credit cards,letting passengers effortlessly pay for rides via their apps.Social media platforms like Facebook and Instagram follow

6、ed suit,introducing“buy”buttons that let users purchase products featured in ads without leaving the app.This innovation blurred the lines between social networking and e-commerce and gave rise to the concept of“social commerce.”The growth in embedded payments is a global phenomenon,with some market