英敏特：2024全渠道营销趋势报告（中译版）（21页）.pdf

1、Comperemedia and Mintel Consulting identify marketing strategies and opportunities to consider for 2024.2024 Omnichannel Marketing TrendsOur 2024 Omnichannel Marketing Trends are rooted incompetitive intelligence,industry expertise,and shifting consumer behaviors.Comperemedias 2024 Trends are develo

2、ped by a group of experts across Comperemedia,Mintel Consulting,and consumer research teams and are a result of in-depth conversations among competitive intelligence analysts.We consider recent developments in the industry,as well as consumer-reported behavior and attitudes,to forecast what will com

3、e in the year ahead.This year,many aspects of our trends were driven by key themes in 2023:economic uncertainty,the rise of new social media channels,and backlash to corporate social responsibility initiatives.Our trends are supported by industries,consumers,and experts.After years of marketing camp

4、aigns focused on hyper-targeting,promotions,and conversion,the pendulum will swing back in time.Digital natives and their predecessors are facing hyper-fatigue online and are looking for brands to put a modern twist on the pre-digital brand playbook.Our omnichannel marketing trends for 2024.The expa

5、nsive digital landscape has changed the way consumers navigate their decision making processeswhat used to be a linear path is now an intricate web of choices.To keep up with the ever-changing consumer behavior,brands will break free of the traditional marketing funnel and bring channels to life thr

6、ough new methods.In an attempt to be everywhere to everyone all at once,brands have plastered media platforms with marketing efforts that lack purpose and fail to deliver intentional connections.Knowing consumers are feeling empowered to control their own media consumption,brands will be challenged