Nourish：2020年食品饮料行业趋势报告（中译版）（24页）.pdf

1、The 2020trend reportnetworkThe 2020 Trend ReportOur 2020 Vision is Focused on the Year AheadWelcome to our fourth annual Trend Report.And by trends,we mean cultural forces and shifts,not fads.Fads are like a one-time volcanic eruption;theyre briefly hot before they cool like celery juice and then di

2、sappear.Trends are the tectonic plates that shift beneath the ground we walk on and reshape the landscape.New product development takes time,so we need to make sure were looking at a longer-term horizon.You cant afford to be last to the party.Looking back at our three previous Trend Reports,were hap

3、py to see that all still are actively reshaping the food industry and providing opportunities for producers,manufacturers,retailers,and foodservice providers in the coming year.2017 Trends Food with a Function,Naturally Occurring From Protein to Protein+Fibre Simply Made,Real Ingredients Take Me Hal

4、fway There Portability Made for Me Narrowing the Farm Gate to Dinner Plate Mindful Consumption Food is Food,Across Borders2018 Trends Disruption in the Way We Source and Purchase Food Disruption in the Way We Prepare Food Disruption with Radical Transparency and Food with a Story Disruption with Pla

5、nt-based Products Mainstreaming Disruption by the Intersection of Technology and Food Disruption from Nose to Tail,and Leaf to Root Disruption in Health&Wellness Disruption in When and How We Eat2019 Trends Shift From Mindful to Virtuous Consumption Shift From the Rise of Plant-based Products to the

6、 Rise of the Conscious Carnivore and Ethical Protein Shift From Diets to Selective Eating Food&Mood-Shift from Physical to Emotional Well-being Shift From Heart Health to Gut Health Shift to Blended Meals and Blended Shopping Shift from Millennials to Generation Z Shift from Truth to Trust Shifts in