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Nourish:2022年食品饮料行业趋势报告(英文版)(40页).pdf

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1、Trend Reportnetwork2022The 2022 Trend ReportWeve just faced a shared global crisis with COVID.In many ways,it feels like were finally coming out the other side,though weve thought that before.With any luck,when the 2023 Trend Report comes out,well look back on the last weeks of 2021 and say,“yes,tha

2、t was the beginning of the end.”But,just when you thought we might get a break,now climate change is getting real I mean really real,not just predictions and statistical modelling.After a summer of crazy weather events,conversations and actions around climate change are growing,culminating in United

3、 Nations Secretary-General Antnio Guterres declaring climate change a“code red for humanity.”At the 2021 UN Climate Change Conference(COP26),captains of The future is coming faster than you know.A word from Jo-Ann McArthur,Presidentindustry,scientists,and world leaders called on governments around t

4、he world to agree on coordinated action to tackle climate change essential to Earths future.In our sector,we see climate change directly contributing to rising food prices.For example,an out of control durum wheat market is expected to cause a pasta shortage as Canadas durum wheat harvest is down by

5、 over a third due to severe heat and drought,causing prices to spike by 90%.Smaller crops are also anticipated across most commodities due to climate issues,whether drought,flooding,disease,or fire.The 2022 Trend ReportThe Food and Agriculture Organization estimates the food system accounts for 33%o

6、f all greenhouse gas emissions.There is no avoiding the fact that our health and our planets health are inextricably linked.What will a post-COVID“normal”look like?To start,we need to think“New Reality”instead of“New Normal.”We will see more companies coming together to solve a common problem despit

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本文主要讨论了2022年食品、饮料和农业行业的趋势报告。报告指出,由于COVID-19和气候变化的影响,消费者对食品的需求和期望正在发生变化。报告强调了以下几个关键点: 1. 不同年龄段的消费者对食品的需求和期望不同。婴儿潮一代和老年人更关注健康食品,以支持健康的衰老过程。而年轻一代则更关注食品的可持续性和环保性。 2. 消费者对食品品牌的透明度要求越来越高。他们希望了解食品的来源、加工方式和品牌的社会责任实践。 3. 植物基食品市场正在分化。一些产品正在从模仿肉类转向“拥抱植物”,而另一些产品则通过科学方法来强化其健康和环保属性。 4. 消费者对食品的蛋白质含量越来越关注。他们希望植物基食品具有与肉类相当的蛋白质含量。 5. 消费者对食品技术的接受度因年龄而异。年轻一代更愿意接受新技术和数据共享,而老年一代则对此持谨慎态度。 6. 气候变化对食品供应链的影响日益显著,导致食品价格上涨。 7. 消费者对食品的来源和环境影响越来越关注,这将对食品行业产生深远影响。 综上所述,2022年食品、饮料和农业行业的趋势报告强调了消费者需求和期望的变化,以及这些变化对食品行业的影响。
疫情后,老年人和婴儿潮一代的食品需求有哪些变化? 品牌如何通过透明度获得消费者信任? 植物基食品市场将如何分化,以满足不同消费者的需求?
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