英敏特：2023年植物基蛋白质在东南亚地区的发展前景报告（中译版）（21页）.pdf

1、Experts in what consumers want and whyWhats next for plant based proteins in South East Asia(Summary)Plant based eating has experienced a roller coaster ride.While the immediate future looks challenging,plant-based brands can be set up to prosper in the future.In this report highlights,you will read

2、:Where we are now-Is there a future for plant based food?01Whats next-What needs to be done to secure the future of plant based proteins02Where we are now013A significant proportion of consumers are still adamant about not consuming plant based meatAlthough there are consumers cutting back on animal

3、 meat consumption,many more are not eating and not planning to eat plant base meat alternatives.Base:UK;1000 internet consumers aged 16+,CN,US,ID,MY,PH,SG,TH,Vn;1000 internet consumers aged 18+Source:KuRunData/Mintel,Rakuten Insights/Mintel,Dynata/Mintel,Kantar Profiles/MintelSelect global countries

4、;consumption of plant based meat alternatives*,March 2022ChinaVietnamPhilippinesThailandIndonesiaUKUSMalaysiaSingapore0%20%40%60%80%100%I currently eat/drink thisI currently eat/drink this,but have cut backI do not eat/drink this,but I want to in the futureI do not eat/drink this,and dont want to in

5、 the future4Global investment is stalling,but APAC is a shining lightSource:GFI Asia PacificGFI analysis of data from Pitchbook Data,Inc.Data has not been reviewed by PitchBook analysts.Globally investment in alternative protein lost ground in 2022.The losses were from North America and LatAm with A

6、PAC still achieving growth in investment in 2022.Global annual alternative protein invested capital and deal count201120122013201420152016201720182019202020212022$0$1,000$2,000$3,000$4,000$5,000$6,0000701402102803504205101725335576143192266379311Total invested capital:$14.2 billion 2022 invested cap