YouGov：如何构建更好的注册体验-将访客转化为客户的策略（中译版）（18页）.pdf

1、A BETTER SIGNUP EXPERIENCEYour guide to converting more visitors into customersHOW TO BUILDBuilding your signup experience is high stakes,but what do users expect in 2023?Your marketing team has worked hard to bring visitors to your website or app.Nows your chance to turn them into customers if you

2、can get them through signup.But theres a problem.And its felt keenly in industries like financial services,crypto and igaming.Signup is fraught with friction multiple screens,manual data entry,documents to find and scan,days waiting for your account to be approved.In short,lots of opportunities for

3、potential customers to lose patience and interest in your platform,undoing all the hard work youve already done.Meanwhile,behind the scenes,product,payments and compliance professionals in high-risk industries face unique challenges.They must get enough information to set up a users account properly

4、 and securely,they must meet KYC and compliance requirements,and they must verify a user is legitimate and able to use the service.Balancing these demands while delivering a slick experience is something that even the biggest brands struggle with.Ive seen examples of signup flows from well-known com

5、panies that are approaching 40 screens.The outcome is almost always poor conversion.According to our research with YouGov,4 in 10 people in the UK start creating an online account,but dont complete it.Thats 40%of your marketing spend gone before youve seen any revenue.So,when it comes to designing a

6、 better signup journey,where should you start?TrueLayer partnered with YouGov to survey 1274 UK users of financial services,igaming and cryptocurrency platforms,to find out what they want from a signup experience.FOREWORD2A BETTER SIGNUP EXPERIENCEYour guide to converting more visitors into FOREWORD