世邦魏理仕：2023年推动欧洲零售业的四大趋势分析报告（中译版）（12页）.pdf

1、REPORTGlobal Live-Work-Shop ReportCBRE RESEARCHSEPTEMBER 2023Four Key Trends Driving European RetailFuture Cities2CBRE RESEARCH 2023 CBRE,INC.Future CitiesFour Key Trends Driving European RetailIn the first survey of its kind,CBRE polled more than 20,000 people worldwide last year from baby boomers

2、to Gen Zers to determine how they will live,work and shop in the future and how this will impact the real estate sector.Survey results are presented in our Global Live-Work-Shop Report.This report examines four key retail trends that emerged from our 7,400 Europe-based respondents.Introduction3CBRE

3、RESEARCH 2023 CBRE,INC.Future CitiesFour Key Trends Driving European RetailKey FindingsEuropean consumers prefer to shop in-store Europeans turn to discounters in challenging timesEmerging e-commerce markets expect free returnsSpain and the Nordics lead ESG action 01020304European consumers prefer t

4、o shop in-store015CBRE RESEARCH 2023 CBRE,INC.Future CitiesFour Key Trends Driving European RetailCBRE asked consumers about their shopping preferences in terms of in-store versus online.Respondents were asked about their preferences across 10 key goods types,encompassing both essential and non-esse

5、ntial retail.European respondents expressed a stronger preference for in-store shopping than respondents in any other region.While 60%of European respondents prefer in-store shopping,for North America and Asia the figures are 56%and 53%,respectively.The results therefore suggest a greater degree of

6、resilience for physical retail in Europe than in other regions.Southern European markets reported the strongest preference for in-store shopping,with 65%of respondents in both Spain and Italy preferring to shop in-store.Perhaps counterintuitively,the Netherlands and France have a higher percentage o