Jungle Scout：2023亚马逊卖家生态报告（中译版）（37页）.pdf

1、1The State of the Amazon Seller 2023|2The State of the Amazon Seller 2023|About the ReportJungle Scouts annual State of the Amazon Seller Report is a study of more than 2,000 entrepreneurs,brands,and businesses of all sizes that have leveraged the massive global retail platform of Amazon.This resear

2、ch explores the current state of selling on Amazon in 2023,including who sellers are,what and how theyre selling,and how they are responding to ecommerce growth and major shifts in global economics.By analyzing the makeup of Amazon sellers including their business models and fulfillment methods,sale

3、s and profits,motivations and challenges,and product and category trends we can better understand the role and value Amazons millions of third-party sellers play in an increasingly digital and connected world.This report focuses on sellers who operate small and midsize businesses(SMBs),which Jungle

4、Scout defines as Amazon sellers who earn less than$2 million in annual revenue.While the majority of these sellers are solo entrepreneurs,many work with business partners or employees.Amazon SMBs also tend to be newer to ecommerce than businesses earning yearly revenue more than$2 million,though man

5、y have operated for five years or more.Throughout the report,well also provide insights on larger sellers and businesses(enterprise sellers)on the Amazon platform,including brands owned by large enterprises or high-earning sellers.Note:Data presented reflects the positions and experiences of Amazon

6、seller respondents to our survey and may differ from other sources.Refer to the Methodology section for more information.Jungle Scout is the leading all-in-one platform for ecommerce sellers,supporting more than$50 billion in annual Amazon revenue.Founded in 2015 as the first Amazon product research