思略特：2023年欧洲电动出行就绪度调查报告（第四版）（中译版）（83页）.pdf

1、September 20234th editioneReadiness 2023Survey ReportCustomer needs and recommended actions for e-mobility playersAgenda201.Executive Summaryp.0502.Consumer viewpointsp.0702.-EV Ownersp.1302.-EV Prospectsp.4102.-EV Scepticsp.5703.eReadiness Indexp.6104.Recommendations on the way forwardp.78eReadines

2、s Report 20231st Edition12342nd Edition3rd Edition4th Edition2020202120222023The 4th edition of the study provides updated perspectives on the short-term development of the e-mobility business in 18 marketsAbout the studyeReadiness Report 202334 Countries6 Countries7 Countries18 CountriesCustomertyp

3、eProduct segmentTechnologyPrivate customersrepresentative of the driving populationPassenger CarsBEV+PHEVSurvey12,500+CAWI interviews(Jan-May 2023)This year edition covers 18 countries across the globe,grouped into three regionseReadiness 2023 Countries in scopeeReadiness Report 2023Source:Strategy&

4、4AustraliaCanadaChinaFranceGermanyHong KongIndiaItalyJapanNorwayPolandThailandSpainSwitzerlandUAEUKUnited StatesSingaporeNorth AmericaEurope and Middle East Asia-PacificNAEMEAAPAC01.Executive SummaryeReadiness Report 20235Key insights from the consumer research sample Consumers demandConsumers show

5、a strong interest in e-mobility,with c.30%of those surveyed disclosing an intention to buy an EV in the next 2 years EV Owners(6%of the respondents)are mainly high-income,middle-aged males living in city centres with access to private parking spacesEV Prospects(61%of the respondents)have 20%less inc

6、ome than EV Owners.Of the 6 personas identified,Tech Enthusiasts,Dreamers and Pragmatic are the 3 determined to have the greatest intention of buying an EV and represent c.70%of the demand in the next 2 years,suggesting that the EV market is shifting towards a mass marketSceptics(31%of the responden