GroundTruth：2022年食杂零售行业洞察报告（第一卷）（中译版）（9页）.pdf

1、The Lean:Grocery Insights Brief-Vol.1|March 2022|1VOLUME 1|MAR 2022GroceryInsights BriefTimely Consumer Insights for MarketersThe LeanThe Lean:Grocery Insights Brief-Vol.1|March 2022|2Grocery shoppers spend an average of 20 minutes in stores and travel even further to grocery store locations than th

2、ey did in 2019.Whats more,brick-and-mortar sales will make up over 90%of the$1.269 trillion in U.S.grocery sales this year.1 The steady rate of offline visitation and in-store sales reinforces the importance of ad campaigns focused on attracting new customers and embedding stronger customer loyalty.

3、1 eMarketer:US Grocery Features Benchmarks 2022Between professional careers and personal lives,we understand that there is very little time left to read drawn out whitepapers.This is why we created The Lean-meaning-ful marketing insights that help brands make strategic decisions about their marketin

4、g campaigns.Specifically designed for easy consumption and quick reference,each issue of The Lean applies offline behavioral data filters and other industry sources to current consumer trends to help understand the impact they are having on business outcomes such as visits and sales.GroundTruth data

5、 is sourced from the 30 billion annual global visits observed on its platform.All data is anonymized and aggregated.About The LeanOverviewWhile the shopping behaviors and preferences for in-store and digital shoppers vary,both segments put a high value on convenience,selection,and savings.In this is

6、sue of the Lean,Grocery Volume 1,we examine which grocery brands have successfully sustained a high level of brand loyalty and we also take a look at key trends within the grocery vertical that drive sales.Ultimately,you will find out which audiences are generating the most foot traffic and how mark