CreatorIQ：2023十大主导网红营销领域的食品饮料品牌及其成功秘诀白皮书（中译版）（16页）.pdf

1、Food&Beverage Brands Dominating Influencer MarketingThe Top 10And Their Recipes for SuccessOur apologies up front:thats not the last cooking metaphor in this report.But the comparison is apt.Like any good recipe,a successful marketing strategy carefully measures individual componentsorganic content,

2、digital marketing,earned mediaand skillfully combines them into something more than the sum of those parts.Traditionally,influencer marketing has been treated as a garnish to sprinkle on top of the marketing mix.But for a growing number of top food and beverage brands,creator content has become the

3、star ingredient.These brands realize that limiting creators to awareness building on organic social leaves a lot on the table.Instead,creators can drive measurable,bottom-of-the-funnel results when mixed into everything from earned and performance marketing to e-commerce and affiliate programs.Accor

4、ding to Mediakix,influencer marketing delivers 11 times more ROI than some types of digital marketing,like banner ads.Thats the difference between spending$10 on a drive-through burger meal and dropping$120 on a three-course lunch at Manhattans famed three-star Michelin restaurant,Le Bernardin.Hungr

5、y yet?This report reveals which F&B brands are leading the way with innovative creator marketing.More importantly,we explore actionable best practices you can use to craft your own recipe for success.Lets dig in.Creator Content is the Main Ingredient in Successful F&B Marketing|2Top 10Recipe for ROI

6、This report examines the top F&B brands as measured by EMV,CreatorIQs proprietary metric for quantifying the value of social media content.All data comes from the first half of 2023(January to June).We dont stop at rankings.After each top 10 list,we examine how a particular brand used one of the fiv