Pacvue：2022 Q4亚马逊&沃尔玛CPC报告（中译版）（34页）.pdf

1、 2 Key Findings Cost-per-click(CPC)remained flat quarter-over-quarter for Amazon Sponsored Products and decreased slightly for Sponsored Brands.Walmart Connect Sponsored Ads click-through-rates(CTR)skyrocketed quarter-over-quarter and year-over-year.Instacart Ads CPC and cost-per-acquisition(CPA)inc

2、reased quarter-over-quarter in Q4 2022.As expected,ad spend across Amazon,Walmart,and Instacart experienced a significant increase in Q4.Q4 2022 will be remembered for one of the largest holiday event pushes ever,with Cyber Monday 2022 generating$240B in sales across retail media.Emerging consumer h

3、abits have taken root and driven eCommerce to new heights,with projected sales to reach$1.050 trillion by the end of 2023.But despite this growth,consumers were still saddled with uncertainty in Q4,as 72%reported anticipating higher prices during holiday shopping and nearly half stated theyd only pu

4、rchase items on promotion.What does this mean for brands?Expect consumers to approach 2023 with caution.While consumers wont abandon spending overall,many will go down the brand ladder to seek value76%of Amazon shoppers said theyd put a purchasing bias on private label products.In Q4,top searches on

5、 Amazon predictably changed to holiday season-related items,such as Halloween costumes for women,Christmas decorations,stocking stuffers for adults,Squishmallow,and Nintendo Switch.This report brings together data sourced from the Pacvue and Helium 10 proprietary databases to provide an unparalleled

6、 look at the largest coverage of eCommerce advertising data in the industry.It includes data from thousands of advertisers across small,mid-sized,and large brands and every major product category.Pacvue and Helium 10 help eCommerce brands,sellers,and agencies grow their eCommerce business and increa