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1、Whats Next for Social Commerce6 Ways to Boost Sales&EngagementWHATS NEXT FORSOCIAL COMMERCE2023AKI TECHNOLOGIESHTTPS:/A.KITable of ContentsWHATS NEXT FOR SOCIAL COMMERCE|02The State of Social CommerceWhats Driving Social Commerce Forward?CHECKLIST:6 Key Steps for SuccessPANDEMIC-PROOF AND RECESSION-

2、RESISTENTWHAT CAN YOU DO ABOUT IT?0510THE FUTURE IS SHORT-FORM07041808Social media has become the most popular and accessible platform for shoppers looking to browse and buy.Almost 140 million new users have flocked to social media platforms1 in the past year alone,spending an average time of 2.5 ho

3、urs a day.And nearly 70%of Gen Z and Millennial users2 the prime demographic for trending platforms like TikTok3 and Instagram4 have made purchases because of social media content.Shoppings Gone Social new users have joined social media platforms in the past year alone1140 Milliondaily average time

4、spent on social media platforms2.5 Hoursof Gen Z and Millennial users have made purchases because of social media content2Almost 70%Lets find out.Whats behind the explosive growth of social commerce?Sources01 020304|Global Social Media Statistics Summary Inmar Intelligence Wallaroo Media,Tiktok Stat

5、istics Hootsuite,Instagram Demographics in 2023 WHATS NEXT FOR SOCIAL COMMERCE|03WHATS NEXT FOR SOCIAL COMMERCE|04Shoppers Are Seamlessly Transitioning From Entertainment to PurchaseWhile its normally defined as“the process of using social media platforms to sell directly to consumers,”social commer

6、ce is about more than just selling.It covers the whole marketing process from discovery and inspiration all the way to buying a product.Shoppers arent getting their entertainment in one place and shopping in another like they used to.Thats what makes social commerce so powerful it meets shoppers whe