InMobi：2022年零售媒体成功指南（英文版）（20页）.pdf

1、 Introduction The Retail Media Opportunity How to Put Your Retail Media Strategy into Action How InMobiCan Help Contact UsTable of ContentsIntroductionSince the onset of Covid,shoppers have turned to mobile to discover new products and make purchases.This rise of e-commerce has led the way for explo

2、sive growth in Retail Media ad spending,and it is now the fastest-growing channel for retailers.Savvy retailers are reframing their e-commerce operations into major media platforms.As more retailers launch media networks,they must innovate to capture both brand budgets and shopper attention.In this

3、guide,weprovide insights on the current state of Retail Media and best practicesfor yourRetailMedia strategy.Advertising spend in Retail Media is predicted to grow from$12.5 billionin 2019to over$41 billionby 2022.$41B2022202120202023Brand-SafeInventoryIn-Market ShopperAudiencesWhats Driving Brand I

4、nvestment in Retail Media?Influence PurchaseDecisions123Retail Media networks are taking adland by storm because theyre finally able to give marketers the holy grail insights and access to high quality,first-party data that tells them about how their customers are actually making decisions to buy a

5、product or a service.Michael KassanFounder and CEO at Retailer First-PartyDataClosed-LoopAttributionWhats Driving Brand Investment in Retail Media?High-Impact Creative FormatsMarketers are turning to Retail Media networks to help them reach consumers with relevant advertising along the purchase jour

6、ney,as well as measure the effectiveness of that advertising.456Brenda TuohigSenior Vice-President of Global Data Partnerships at85%of CPGs are planning tomove more marketing dollarsto Retail Media networks1 in 5By 2023,Retail Media will represent nearly 1 in 5 digital ad dollars.Budgets Are Shiftin