Sensor Tower：2023年移动和数字广告行业全球趋势分析报告（中译版）（20页）.pdf

1、March 2023THE MOBILE ECONOMY AND DIGITAL AD SPACE IN 2022 AND BEYOND.An Analysis of the Global Trends Shaping the Mobile and Digital Advertising Industry010B20B30B40BQ1 2017Q2 2017Q3 2017Q4 2017Q1 2018Q2 2018Q3 2018Q4 2018Q1 2019Q2 2019Q3 2019Q4 2019Q1 2020Q2 2020Q3 2020Q4 2020Q1 2021Q2 2021Q3 2021Q

2、4 2021Q1 2022Q2 2022Q3 2022Q4 2022Global downloads have slowed after the emergence of COVID-19 but remain significantly above pre-pandemic levels.Recent data confirm this trend,with January 2023 installs above the same period in 2019 and 2020.From a geographic perspective,India,the U.S.,and emerging

3、 markets such as Brazil and Indonesia were the top countries by app installs in 2022.The European continent,including Turkey,accounted for nearly 19 percent of global downloads,with the regions share declining in the past few years in favor of emerging markets.In the short term,in a context of low d

4、ownload growth,a push in adoption may come from China.Chinas reopening after the end of its zero-COVID policy and the easing of its tech crackdown will likely increase mobile adoption in the coming weeks(e.g.,ride-hailing app Didi is back on the Apple App Store and has resumed taking on new customer

5、s after an 18-month ban).In the medium-term,African countries,most of which are outside the top 20 markets by downloads,will rise in global download rankings owing to a young and growing population as well as some of the fastest-growing smartphone penetration rates globally.Global App Install Growth

6、 Slows but Remains Above Pre-COVID Levels Quarterly worldwide downloads,App Store and Google PlayCOVID-19 2023 Sensor Tower Inc.-All Rights Reserved|2GamesUtilitiesEntertainment030B60B$8B$17B$55BMobile Games Remain the No.1 Category by Downloads Globally Top categories by downloads in 2022 2023 Sens