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1、2023 Higher Education Social Media Engagement ReportFull D1 and D2 Higher Education Social Media RankingsHIGHER EDUCATION SOCIAL MEDIA ENGAGEMENT REPORT|JUNE 1,2022 TO MAY 31,20232023 Higher Education Social Media Engagement ReportEverything your school needs to rock on social Weve got the full rank

2、ings for every D1 and D2 college and university on Instagram,Facebook,Twitter,and TikTok,so you can see exactly how your school measures up.Read on for the full rankings and a spotlight on what made the top 10 schools shine on social.HIGHER EDUCATION SOCIAL MEDIA ENGAGEMENT REPORT|JUNE 1,2022 TO MAY

3、 31,2023Rankings and Methodology We surveyed 659 D1 and D2 colleges and universities between June 1,2022 and May 31,2023 on Instagram,Facebook,Twitter,and TikTok.Using this data and a weighted formula,we generated an overall engagement ranking for each schoolthat blends total engagement and engageme

4、nt rates.The top-ranked colleges and universities on social media have high engagement rates with average or better audience size and posting volumes.Read the full report online SCORE/RANKENGAGEMENT TOTALENGAGEMENT RATEHIGHER EDUCATION SOCIAL MEDIA ENGAGEMENT REPORT|JUNE 1,2022 TO MAY 31,2023What Di

5、d We Analyze?DATA SET INCLUDES COMPRISINGD1 AND D2 COLLEGES AND UNIVERSITIES659242M941KPOSTSENGAGEMENTSIN BETWEEN THE MONTHS OFJUNJUL AUGSEPOCTNOVDECJANFEBMARAPRMAY20222023HIGHER EDUCATION SOCIAL MEDIA ENGAGEMENT REPORT|JUNE 1,2022 TO MAY 31,2023DIVISION ITop 10 Colleges and UniversitiesDIVISION IHI

6、GHER EDUCATION SOCIAL MEDIA ENGAGEMENT REPORT|JUNE 1,2022 TO MAY 31,2023DIVISION IUniversity of IowaThe Hawkeyes have done it again:for the*fifth*year in a row,University of Iowa has clinched first place among D1 universities.The Hawkeye secret?Dominating on multiple channels thanks to a diversified

7、 posting strategy and some seriously engaged fans.University of Iowa snagged first on Facebook and second on Twitter thanks to dynamic posts featuring a major win for the womens basketball team and plenty of Hawkeye spirit.Iowa was no slouch on Instagram either,but we can bet theyll be investing in

8、TikTok more in the year ahead.#1#11#1#2#35HIGHER EDUCATION SOCIAL MEDIA ENGAGEMENT REPORT|JUNE 1,2022 TO MAY 31,2023DIVISION IUniversity of South Carolina,ColumbiaUniversity of South Carolina,Columbia moved up in the rankings to clinch the silver medal this year thanks to an especially epic increase

9、 on Instagram.The Gamecocks were especially successful on Facebook and Twitter this year with posts bragging about current students and alumni,not to mention a big Palmetto Bowl win against arch rival Clemson.South Carolina wasnt afraid to get sassy on social,which doesnt work for everyone but can e

10、arn big engagement with the right crowd.#2#14#7#8#21HIGHER EDUCATION SOCIAL MEDIA ENGAGEMENT REPORT|JUNE 1,2022 TO MAY 31,2023DIVISION ITexas Christian UniversityWhat an entrance for the Horned Frogs,who exploded onto the scene in 2023,earning our No.3 ranking,vaulting from No.42 in 2022.Having a fo

11、otball team in the National Championship Game sure helped,as it was football fever for Fort Worths favorite social media handles.TCU also put on a masterclass in visual consistency,posting photos,graphics,and video that were complimented by their brands purple color scheme.#3#8#5#31#30HIGHER EDUCATI

12、ON SOCIAL MEDIA ENGAGEMENT REPORT|JUNE 1,2022 TO MAY 31,2023DIVISION IJames Madison UniversityThe Dukes have become a mainstay in our Top 10,fueled by their third consecutive gold medal on Instagram and Top 10 finishes in both Facebook and Twitter.Engagement rates were off the charts for James Madis

13、on whenever they post stunning campus beauty photos,which over time has generated a gorgeous grid of visuals on their account.Empathy and smart messaging around sensitive topics has also served JMU well,when necessary.#4#1#9#10#76HIGHER EDUCATION SOCIAL MEDIA ENGAGEMENT REPORT|JUNE 1,2022 TO MAY 31,

14、2023DIVISION IUtah State UniversityFor the third straight year,the Aggies of Utah State have earned a Top 5 finish in our report.Tapping into its dedicated student body and loyal alumni base,USU anchored its social media strategy with nostalgia-filled visuals like campus beauty shots and timely snar

15、k on current trends,particularly aimed at Gen Z.“Real talk”was a common theme in Utah States Twitter and TikTok content,creating posts that level with(and relate to)its student body and athletics fanbase.#5#44#29#7#23HIGHER EDUCATION SOCIAL MEDIA ENGAGEMENT REPORT|JUNE 1,2022 TO MAY 31,2023DIVISION

16、ITarleton State UniversityTarleton State made its Top 10 debut in 2022,and hasnt slowed down,moving up two spots in the 2023 rankings.The Texans were particularly impressive on Facebook where they earned the No.10 spot leaning heavily on content highlighting campus traditions,such as the Risinger Me

17、morial Bonfire and the Homecoming Smokestack.Boasting successes,such as their national champion rodeo team,also provided nice engagement boosts.#6#18#10#21#65HIGHER EDUCATION SOCIAL MEDIA ENGAGEMENT REPORT|JUNE 1,2022 TO MAY 31,2023DIVISION IUniversity of MississippiOle Miss makes its debut in the T

18、op 10,riding a strong year of engaging content on all four social platforms,especially on Facebook and TikTok.The Rebels strategy of spotlighting student milestones,such as graduation,move-in days,orientations,etc.,was a surefire template for success.Bragging about athletics victories,and a robust s

19、tudent life/party scene also supplemented Ole Miss content strategy.Having a national champion baseball team sure helps,too.#7#52#31#35#25HIGHER EDUCATION SOCIAL MEDIA ENGAGEMENT REPORT|JUNE 1,2022 TO MAY 31,2023DIVISION IBowling Green State UniversityBowling Green State made huge strides in 2022,pr

20、opelling them into the Top 10 for the first time.The Falcons of Toledo,Ohio,really made their presence felt on Instagram,where they enjoyed consistently high engagement rates.Bowling Green didnt overly rely on one tactic in 2022,mixing up posts with a variety of content,from inspirational stories to

21、 athletics to campus beauty shots to memes about student life and much more.#8#12#39#42#60HIGHER EDUCATION SOCIAL MEDIA ENGAGEMENT REPORT|JUNE 1,2022 TO MAY 31,2023DIVISION IUniversity of GeorgiaThe University of Georgia has become a mainstay in our Top 10 over the past several years,mostly due to p

22、owerhouse Instagram and TikTok presences.Dog photos are always popular on Instagram,which bodes well for a school populated with“Bulldogs.”Football and their beloved live mascot,Uga,steal the spotlight in Georgias meticulously curated array of visuals.Timely video was the driving force behind much o

23、f their content,supplemented by campus beauty shots.#9#13#63#54#28HIGHER EDUCATION SOCIAL MEDIA ENGAGEMENT REPORT|JUNE 1,2022 TO MAY 31,2023DIVISION IUniv.of Tennessee,KnoxvilleThe Vols jumped on the TikTok bandwagon in 2022 to compliment their already strong presences on Facebook and Twitter,vaulti

24、ng them into the Top 10 of our report.It wasnt nonstop renditions of“Rocky Top,”though.The University of Tennessee tapped into their rabid fanbase and dedicated alumni network for nostalgia-filled posts of some of their favorite things;Neyland Stadium,Smokey the mascot,Dolly Parton,gorgeous aerials,

25、and more.Whats not to love?#10#63#31#15#53HIGHER EDUCATION SOCIAL MEDIA ENGAGEMENT REPORT|JUNE 1,2022 TO MAY 31,2023DIVISION IFull 2022 Higher Education Social Media RankingsDIVISION IHIGHER EDUCATION SOCIAL MEDIA ENGAGEMENT REPORT|JUNE 1,2022 TO MAY 31,2023DIVISION IFull RankingsUniversity of Iowa1

26、111235Univ.of South Carolina,Columbia2147821Texas Christian University3853130James Madison University4191076Utah State University54429723Tarleton State University618102165University of Mississippi752313525Bowling Green State University812394260University of Georgia913635428University of Tennessee,Kn

27、oxville1063311653Georgia Institute of Technology112134133The Ohio State University123077623Clemson University1383282935Oregon State University148856632Marquette University154685130Baylor University1663623040Univ.of Texas at San Antonio1667125165Ohio University1876373651University of Connecticut19835

28、12275Virginia Tech20231213969HIGHER EDUCATION SOCIAL MEDIA ENGAGEMENT REPORT|JUNE 1,2022 TO MAY 31,2023DIVISION IFull RankingsUniv.of Illinois Urbana-Champaign21214811272Colorado State University2259551338University of Utah23152355712Michigan State University24551256University of Idaho24264217182Hig

29、h Point University2639399695Tulane University2768936455The Citadel28242743188Washington State University2978956644Texas A&M Univ.-College Station3041832256University of Houston3072522256Samford University32417368135Sam Houston State University33126435397Robert Morris University33746171113Furman Univ

30、ersity35724445164Xavier University3662984164Jackson State University37221111584University of Virginia3863340256University of Cincinnati39391377392U.S.Naval Academy40502413256HIGHER EDUCATION SOCIAL MEDIA ENGAGEMENT REPORT|JUNE 1,2022 TO MAY 31,2023DIVISION IFull RankingsBinghamton University41338616

31、165North Carolina A&T State Univ.42252146256Northeastern University433017812617Fairfield University442082146105West Virginia University45163858919Syracuse University46547883147Coastal Carolina University47384624256University of Florida48582166725University of Kansas481151327445College of the Holy Cr

32、oss50365026256Providence College51899810182Montana State Univ.-Bozeman52192275256Quinnipiac University531516238107Iona College54799365140Texas Tech University551188081100Florida A&M University56222380256Sacred Heart University5629133116103Texas A&M Univ.-Corpus Christi581117952144University of Miami

33、(Florida)592723710525Southern University,Baton Rouge59258154180HIGHER EDUCATION SOCIAL MEDIA ENGAGEMENT REPORT|JUNE 1,2022 TO MAY 31,2023DIVISION IFull RankingsGonzaga University611346761133Texas Southern University62248342886University of California,San Diego631718818415Mississippi State University

34、642145310738Southern Utah University655411869177Wake Forest University661055777183Longwood University6711638169103North Carolina State University68107095256Western Carolina University68826024247Stephen F.Austin State University701189099129University of Notre Dame71474985256Howard University729221712

35、126University of Missouri,Columbia7310019312534Elon University7356107159130University of Montana73658348256U.S.Military Academy761334718256Vanderbilt University77129112111116Iowa State University781125150256William&Mary793472109256Texas State University809120215624HIGHER EDUCATION SOCIAL MEDIA ENGAG

36、EMENT REPORT|JUNE 1,2022 TO MAY 31,2023DIVISION IFull RankingsSiena College81122103141108Liberty University8216511191110Boston College8310219813842Oklahoma State University83347683332Tennessee State University8521943256Colgate University8651116106214Abilene Christian University8717154121143Illinois

37、State University8818911515531University of Pittsburgh891628015841Campbell University901953019256Alabama A&M University912171714256Miami University(Ohio)9219010711991U.S.Air Force Academy931381059256Fordham University9411020410392San Diego State University9417912411096Univ.of North Carolina at Charlo

38、tte9632109115256University of Tennessee at Martin972026698148University of Kentucky981562387051Saint Josephs University9960146144166Florida Atlantic University100140122100155HIGHER EDUCATION SOCIAL MEDIA ENGAGEMENT REPORT|JUNE 1,2022 TO MAY 31,2023DIVISION IFull RankingsSouth Dakota State University

39、1011762660256Texas A&M University-Commerce1022669023141Morgan State University1028115627256University of Michigan10420012717816Brigham Young University10510213137256Wofford College10593157132144University of the Incarnate Word1071737425256University at Albany1086920524114University of Alabama1091671

40、8916312New Mexico State University1091462368465Temple University11112915717374Auburn University11222312816422East Carolina University11213217522010Marshall University114290689388University of Richmond1153584202222Louisiana State University1162231841346Southern Illinois Univ.at Carbondale116182632732

41、9Pennsylvania State University11813518421019Duquesne University1199911690245Harvard University12017919517210HIGHER EDUCATION SOCIAL MEDIA ENGAGEMENT REPORT|JUNE 1,2022 TO MAY 31,2023DIVISION IFull RankingsLoyola Marymount University12172167103217University at Buffalo,SUNY1213786322114North Carolina

42、Central University123251359256Kansas State University1242671358781Univ.of Arkansas,Fayetteville1242876210256Grand Canyon University126107118228118St.Bonaventure University12710914386235Villanova University12812488108256Weber State University1292541728272Western Michigan University130138109231106Utah

43、 Tech13175184140186Loyola University Chicago13242161127256Davidson College1322607549202Hampton University1342024588256University of Texas at Austin13571149117256Grambling State University1353131311256Louisiana Tech University13713171136256University of Dayton13880106265161University of Oklahoma13915

44、514755256Northern Arizona University1403104251256HIGHER EDUCATION SOCIAL MEDIA ENGAGEMENT REPORT|JUNE 1,2022 TO MAY 31,2023DIVISION IFull RankingsUniv.of California,Los Angeles141128226148115Alabama State University14118259120256Saint Marys College of California14395242157124Appalachian State Univer

45、sity14445118200256Marist College14584141240168Bellarmine University146158112162203Boston University14717720817085George Mason University1488428338239University of South Alabama149142151252101Lehigh University15056175207212Belmont University15115921121378Idaho State University151148139118256Seton Hal

46、l University1532162711687Prairie View A&M University15326212420256Tennessee Technological Univ.155174148180161Northwestern University156108177131248University of Nebraska,Lincoln15614417094256Florida Gulf Coast University15825110158256California State Univ.,Sacramento159152220186111Bucknell Universi

47、ty1608992309185HIGHER EDUCATION SOCIAL MEDIA ENGAGEMENT REPORT|JUNE 1,2022 TO MAY 31,2023DIVISION IFull RankingsUniversity of Washington161145209205118Butler University16222795135224Youngstown State University16328916314586Univ.of Maryland,College Park16448135245256Kent State University1641511433028

48、8Bradley University16620898152227Saint Francis Univ.(Pennsylvania)16720595165225University of Central Arkansas16814888201256University of Louisiana Monroe16933018912949Charleston Southern University169152178218149South Carolina State University1713574144256Alcorn State University1723522076254Virgini

49、a Military Institute1723641963256University of Arizona17418821223370Wagner College175182163182177Merrimack College176101220187199UNC,Chapel Hill177146246193123University of Southern Indiana17726520318159Eastern Illinois University17924057192222University of California,Davis18016931117755HIGHER EDUCA

50、TION SOCIAL MEDIA ENGAGEMENT REPORT|JUNE 1,2022 TO MAY 31,2023DIVISION IFull RankingsGeorgetown University181161266114172Purdue University182166170123256University of Southern California18312227822492University of Oregon18411425592256University of St.Thomas185219250137112Hofstra University1861052692

51、06139University of Wisconsin-Madison187192126146256College of Charleston(SC)1888429330143Pepperdine University18984231287120Mount St.Marys University19023680151256Cornell University19117720024999Florida International University1921673382301University of Louisville19327721272177Middle Tennessee State

52、 Univ.1941562203621Univ.of Louisiana at Lafayette19528715528418Univ.of Southern Mississippi19630413056256University of Northern Colorado196195217225109University of San Francisco1981203263004Univ.of Maryland Eastern Shore19929312379256Univ.of California,Santa Barbara2004832434338HIGHER EDUCATION SOC

53、IAL MEDIA ENGAGEMENT REPORT|JUNE 1,2022 TO MAY 31,2023DIVISION IFull RankingsUniversity of South Dakota200121159217256University of Colorado,Boulder20242261195256The University of Tulsa20323523947234Florida State University204193154154256Ball State University20495128331203Morehead State University20

54、616163282256Canisius College207319140113192University of Evansville207300102130232Missouri State University20910427230388Saint Louis University210116196246210University of New Mexico21117426828050Troy University212236141279122University of Northern Iowa213239114278149Monmouth University2139814933320

55、0Central Michigan University21523018430960NJ Institute of Technology21520651305221East Tennessee State University21721322929548Lafayette College218124257153256University of Hawaii,Manoa2193113021739Wichita State University21932916124362HIGHER EDUCATION SOCIAL MEDIA ENGAGEMENT REPORT|JUNE 1,2022 TO M

56、AY 31,2023DIVISION IFull RankingsNorfolk State University22132513778256California Polytechnic State Univ.22253223266256University of Central Florida22321027423679University of Detroit Mercy22432019322763Rice University225141212196256Stanford University226199209142256Univ.of Minnesota,Twin Cities2272

57、3226325954University of Toledo227268169234137Queens University of Charlotte229210253124226Manhattan College230247159159256University of Memphis23129827322237Bethune-Cookman University23135213397248George Washington University23318234724458University of California,Riverside23477334267154Indiana Unive

58、rsity,Bloomington23522120533671University of California,Irvine23661281288206Univ.of Massachusetts,Amherst237206248256128Mississippi Valley State University23834314226256Princeton University239217198171256University of San Diego239142298281121HIGHER EDUCATION SOCIAL MEDIA ENGAGEMENT REPORT|JUNE 1,202

59、2 TO MAY 31,2023DIVISION IFull RankingsCalifornia State Univ.,Fullerton24111336430763University of North Dakota242195263208187Northwestern State University24333824521457University of California,Berkeley24423331726146DePaul University24593353253160Creighton University24636317324777Yale University2471

60、91230194251University of North Florida248126295190256University of Nevada,Las Vegas24923832822382Fairleigh Dickinson University250333248139153Le Moyne College251231151268230University of Maine252271181313117Western Kentucky University253163253329138Kennesaw State University254274263176173La Salle Un

61、iversity255279243204163University of South Florida256135239260256Saint Peters University257263215166256Presbyterian College258305181202215Southern Methodist University25995306274229Stonehill College260210183263256HIGHER EDUCATION SOCIAL MEDIA ENGAGEMENT REPORT|JUNE 1,2022 TO MAY 31,2023DIVISION IFul

62、l RankingsCalifornia Baptist University261148284276205Boise State University262226235197256Arizona State University263215246199256Univ.of Maryland,Baltimore County264204278179256University of Portland265256233175256University of Texas at El Paso266285196185256Coppin State University267315239128242Un

63、iversity of Delaware268137227306256Eastern Washington University269182250239256California State Univ.,Northridge27070360323177Stony Brook University271187290289169University of Vermont27265298318256Rider University272193257292195Univ.of Texas Rio Grande Valley274246289150256Columbia Univ.-Barnard Co

64、llege275171296219256Nicholls State University275326167324125Radford University275250189294209Duke University278227302183233Mercer University279268163264256University of Arkansas,Pine Bluff279333219143256HIGHER EDUCATION SOCIAL MEDIA ENGAGEMENT REPORT|JUNE 1,2022 TO MAY 31,2023DIVISION IFull Rankings

65、California State University,Fresno281225275248207Loyola University Maryland281159200340256North Dakota State University283300151332173University of Wyoming2833052823645Drake University285322166296173University of North Texas286260143363198Stetson University287245288290142Dartmouth College28818133525

66、5195University of Akron28929424333597Delaware State University290321178216256Eastern Kentucky University291317250149256Lindenwood University292268327209169Georgia State University293249291299136Univ.of Wisconsin-Milwaukee293257205285228University of New Orleans295349307102220Houston Baptist Universi

67、ty296233301189256Oral Roberts University297263234275208Cleveland State University298283339212167University of Pennsylvania299240285221256Eastern Michigan University300336275272132HIGHER EDUCATION SOCIAL MEDIA ENGAGEMENT REPORT|JUNE 1,2022 TO MAY 31,2023DIVISION IFull RankingsBryant University3012583

68、25215218UNC,Greensboro302278333286127Western Illinois University303335224315151Old Dominion University304287352197190Univ.of Tennessee at Chattanooga305315260269194Gardner-Webb University305280192319247Valparaiso University307346291229173Winthrop University308323227237256Austin Peay State University

69、309296329235184Jacksonville State University310290173328256Southeast Missouri State Univ.311299287316151Towson University312200345352157Southeastern Louisiana Univ.313356297250158Rutgers314283231297253Northern Kentucky University315310315291159University of New Hampshire316273348354101San Jose State

70、 University317195332308246Brown University318240304283256Long Beach State University319169350320256Oakland University319243340262250HIGHER EDUCATION SOCIAL MEDIA ENGAGEMENT REPORT|JUNE 1,2022 TO MAY 31,2023DIVISION IFull RankingsSanta Clara University321272320293211University of Texas at Arlington32

71、2276316326189UNC,Asheville323244309360195University of Rhode Island324208311334256UNC,Wilmington325227275353256St.Francis College Brooklyn325352330191238Georgia Southern University327328225325241Drexel University328255286361218Utah Valley University329348354167256McNeese State University330357262298

72、213Univ.of Alabama at Birmingham331313305257256Univ.of Massachusetts Lowell332297342346155St.Johns University(New York)333280343321200University of Hartford334251344359193University of North Alabama334307267317256Seattle University336286350347171Lipscomb University337294270338256Chicago State Univer

73、sity338362356188255California State Univ.,Bakersfield339282354270256University of Illinois Chicago339317357232256HIGHER EDUCATION SOCIAL MEDIA ENGAGEMENT REPORT|JUNE 1,2022 TO MAY 31,2023DIVISION IFull RankingsUniv.of South Carolina Upstate341344317254256Lamar University342349322258243Indiana State

74、University343352255311256Univ.of Wisconsin-Green Bay344308294358215University of the Pacific344326335277237Purdue University Fort Wayne344274331314256Jacksonville University347345309271251Wright State University348332349350146Niagara University349331259357231Univ.of Missouri-Kansas City3503613453041

75、81University of Nevada,Reno351309317326240Indiana Univ.-Purdue Univ.Indianapolis352302362355190Southern Illinois Univ.Edwardsville353311300345256Central Connecticut State Univ.354341313330256Arkansas State University355340313337256American University356290358348256University of Denver357323335341256

76、University of Nebraska Omaha357359340312244Murray State University359351308344256Northern Illinois University359302359342256HIGHER EDUCATION SOCIAL MEDIA ENGAGEMENT REPORT|JUNE 1,2022 TO MAY 31,2023DIVISION IFull RankingsVirginia Commonwealth Univ.361339321349256Univ.of Arkansas at Little Rock362342

77、322356256Portland State University363360361339235Long Island University364337363351256HIGHER EDUCATION SOCIAL MEDIA ENGAGEMENT REPORT|JUNE 1,2022 TO MAY 31,2023DIVISION IITop 10 Colleges and UniversitiesHIGHER EDUCATION SOCIAL MEDIA ENGAGEMENT REPORT|JUNE 1,2022 TO MAY 31,2023DIVISION IIAngelo State

78、 UniversityBeing in the Top 10 of our inaugural D2 higher-ed benchmark report in 2022 wasnt enough for Angelo State,as it upped the ante in 2023 to claim the No.1 spot this go-round.Propelled by a strong sense of community,the Rams focused on their people in social media posts.Inspirational stories,

79、student-life vibes and the atmosphere at athletics events were popular topics that drove consistently high engagement rates across all four of their social channels.#1#17#10#18#27HIGHER EDUCATION SOCIAL MEDIA ENGAGEMENT REPORT|JUNE 1,2022 TO MAY 31,2023DIVISION IICarson-Newman UniversityCracking the

80、 top 10 for the first time,Carson-Newman tapped into its small but dedicated following this past year.In addition to highlighting student outcomes,alumni stories,and keeping the campus community updated on current events,the Eagles consistently stayed true to their spiritual mission in their messagi

81、ng.Posts about prayer,baptism,and life enrichment were a recipe for success for Carson-Newmans content strategy.#2#28#14#4#31HIGHER EDUCATION SOCIAL MEDIA ENGAGEMENT REPORT|JUNE 1,2022 TO MAY 31,2023DIVISION IIMichigan Technological UniversityAfter narrowly missing out on the Top 10 last year,Michig

82、an Tech made huge leaps on Facebook,TikTok and Twitter,complimenting its already stellar Instagram presence to grab the No.3 ranking in 2023.The Huskies love science,and are proud to show it through their social media content,featuring everything from research to science-related student activities t

83、o faculty achievements.Michigan Techs carefully curated Instagram feed also highlights the natural beauty of its campus on Michigans upper peninsula.#3#12#25#30#20HIGHER EDUCATION SOCIAL MEDIA ENGAGEMENT REPORT|JUNE 1,2022 TO MAY 31,2023DIVISION IIFayetteville State UniversityIf you could boil Fayet

84、teville States social media presence down to one word,wed choose“inspiring.”The Broncos leaned into magnifying success stories of its students and alumni in 2023.Celebrating its graduates and doing it in style FSU earned high engagement rates on all commencement-related posts.Football also stole the

85、 show,as posts celebrating the football teams CIAA championship,and alumnus Joshua Williams Super Bowl victory generated engagement boosts for the Broncos.#4#2#7#32#67HIGHER EDUCATION SOCIAL MEDIA ENGAGEMENT REPORT|JUNE 1,2022 TO MAY 31,2023DIVISION IIColorado School of MinesFor the second straight

86、year,the Orediggers of the Colorado School of Mines have earned a Top 5 ranking for their overall social media presence.If it aint broke,dont fix it,which is why the Orediggers have continued their strategy of bragging about successes,from their football teams trip to the D2 National Championship ga

87、me,to their students going on epic service trips to Mount Everest.Just like in 2021-22,CSM keep its TikTok tone cheeky,including the addition of their new TikTok mascot/host,a rock named Geovanni.#5#13#51#21#39HIGHER EDUCATION SOCIAL MEDIA ENGAGEMENT REPORT|JUNE 1,2022 TO MAY 31,2023DIVISION IIAssum

88、ption UniversityWelcome to the party,Assumption University!The private institution from Worcester,Massachusetts exploded on to the scene this year,jumping all the way up from its No.153 ranking in 2021-22.The Greyhounds fared well across all four social channels,but particularly on Twitter,where ath

89、letics successes were the lifeblood of their top-performing content.We also loved their strategy of humanizing faculty and staff in their usual student-centric TikTok messaging.#6#18#63#10#45HIGHER EDUCATION SOCIAL MEDIA ENGAGEMENT REPORT|JUNE 1,2022 TO MAY 31,2023DIVISION IILubbock Christian Univer

90、sityJoining the Top 10 for the first time in 2023 is Lubbock Christian University,which skyrocketed from No.24 in last years rankings.There must be something in the water in Lubbock,as the Chaparrals had an abundance of engagement and wedding-themed content that drove their top performers this year,

91、particularly on Instagram and TikTok.The Chaps found success in celebrating students,graduates,and alumni,as well,including Miss Cheerleader of Texas.#7#1#72#44#37HIGHER EDUCATION SOCIAL MEDIA ENGAGEMENT REPORT|JUNE 1,2022 TO MAY 31,2023DIVISION IIWashburn UniversityNot only does Washburn University

92、 boast one of the greatest mascot names in all of higher education,but the Ichabods alsojumped into the Top 10,after being ranked No.71 in 2021-22.In addition to meme-centric TikTok videos,Twitter was Washburns bread and butter,where the Ichabods boasted stellar engagement rates.They took advantage

93、of bittersweet news,with several pieces of top-performing content highlighting the departure of one president and the addition of another.#8#50#46#15#44HIGHER EDUCATION SOCIAL MEDIA ENGAGEMENT REPORT|JUNE 1,2022 TO MAY 31,2023DIVISION IINorthern Michigan UniversitySled dogs.Northern lights.Super Bow

94、l commercials.What more can you ask for?Northern Michigan did it all in 2022-23,propelling them to another Top 10 appearance in our annual report.The Wildcats were particularly impressive on TikTok,where they leaned into humor and current trends to keep their student body engaged.Athletics also fuel

95、ed a lot of their engagement,including their mens basketball team making a trip to the NCAA tournament for the first time in nearly a quarter-century.#9#19#48#87#2HIGHER EDUCATION SOCIAL MEDIA ENGAGEMENT REPORT|JUNE 1,2022 TO MAY 31,2023DIVISION IISouthern Connecticut State Univ.Sometimes,the best s

96、trategy is as simple one.Southern Connecticut State leveraged that this year,making a strong effort to focus on its people in social media posts.From celebrating its graduates,to question-based prompts,to user-generated content,the Owls had no shortage of opportunities to put its people before oblig

97、atory brand messaging.Celebrity appearances and memes also supplemented SCSUs content strategy with some change-of-pace posts.#10#5#113#33#7HIGHER EDUCATION SOCIAL MEDIA ENGAGEMENT REPORT|JUNE 1,2022 TO MAY 31,2023DIVISION IIFull 2022 Higher Education Social Media RankingsHIGHER EDUCATION SOCIAL MED

98、IA ENGAGEMENT REPORT|JUNE 1,2022 TO MAY 31,2023DIVISION IIFull RankingsAngelo State University117101827Carson-Newman University22814431Michigan Technological University312253020Fayetteville State University4273267Colorado School of Mines513512139Assumption University618631045Lubbock Christian Univer

99、sity71724437Washburn University850461544Northern Michigan University91948872Southern Connecticut State Univ.105113337Ashland University1188203915Mercyhurst University124538583Pittsburg State University13110391117Saint Anselm College1462511451The University of Tampa1511571285Elizabeth City State Univ

100、ersity1618016143Virginia State University172931186Slippery Rock Univ.of Pennsylvania1858609613William Jewell College19139561228Clark Atlanta University2014124714HIGHER EDUCATION SOCIAL MEDIA ENGAGEMENT REPORT|JUNE 1,2022 TO MAY 31,2023DIVISION IIFull RankingsOuachita Baptist University2130188186Fort

101、 Valley State University2242416186Cedarville University238641841University of Central Missouri2491946122Winston-Salem State University2549826186Missouri University of S&T2688785061Midwestern State University2747836387Morehouse College2812069148Cal Poly,Humboldt29379227128Western Colorado University3

102、033927293University of Nebraska at Kearney3152533186Cal.State Univ.,Dominguez Hills3272125621St.Marys University(Texas)334010911533Tuskegee University331461519117Harding University35552851164University of Mary36383393142Johnson C.Smith University3784316186Glenville State University381332228125Lincol

103、n Memorial University3872998453Lees-McRae College40652714375HIGHER EDUCATION SOCIAL MEDIA ENGAGEMENT REPORT|JUNE 1,2022 TO MAY 31,2023DIVISION IIFull RankingsFerris State University41126308178Flagler College4274811538Bemidji State University421172314828West Virginia State University441233155109Point

104、 Loma Nazarene University4533223847Florida Southern College46208116160Franklin Pierce University47257043186Texas A&M UniversityKingsville481545510615Oklahoma Baptist University49951934186Seton Hill University4971957098Emporia State University5110811213103Lenoir-Rhyne University52664345186Anderson Un

105、iv.(South Carolina)53347137154Texas Womans University542110038186West Chester Univ.of Pennsylvania541312134186University of Montevallo5698921030Millersville University575512511752Limestone University58132342186Mars Hill University59210482975Grand Valley State University606312016323HIGHER EDUCATION S

106、OCIAL MEDIA ENGAGEMENT REPORT|JUNE 1,2022 TO MAY 31,2023DIVISION IIFull RankingsUnion University60404022069Univ.of Minnesota,Crookston621094517838Southwest Baptist University636110420186West Virginia Wesleyan College641021175186Truman State University655315112749Savannah State University66175125186S

107、hepherd University671706811139North Greenville University68794877185Claflin69238354771University of Minnesota Duluth6925852765University of Illinois at Springfield711471105482South Dakota School of Mines&Tech71819531186Shippensburg University73429716890Bowie State University741071027186Wayne State U

108、niversity(Michigan)759912710770Univ.of Charleston(West Virginia)76868590157California State University,Chico774716016448Central State University77207744296Univ.of Virginias College at Wise771612052186University of North Georgia806910758186HIGHER EDUCATION SOCIAL MEDIA ENGAGEMENT REPORT|JUNE 1,2022 T

109、O MAY 31,2023DIVISION IIFull RankingsWalsh University811237741182Miles College82237665368University of Findlay836310822926Lock Haven Univ.of Pennsylvania841371249274Wingate University84759017983Albany State University(Georgia)86178559186Saint Augustines University871783735179Newberry College88203361

110、7180Gannon University891908346121West Texas A&M University8910211119433Mansfield Univ.of Pennsylvania911225780186Nova Southeastern University924217868160Metropolitan State Univ.of Denver931271996956Cal Poly,Pomona949152105186Delta State University942091365165Northwest Missouri State Univ.94149164125

111、14Northern State University972034123186Colorado Christian University982121814577Minot State University999917216131Augustana Univ.(South Dakota)10015911860141HIGHER EDUCATION SOCIAL MEDIA ENGAGEMENT REPORT|JUNE 1,2022 TO MAY 31,2023DIVISION IIFull RankingsValdosta State University1017615522624Bluefie

112、ld State College10219514024123Lee University1025010129041Rockhurst University1049520285105Southern Arkansas University1051615124432Kutztown Univ.of Pennsylvania1061560228186Chaminade University10779156124132Saginaw Valley State University10713913712194Benedict College1092164248186Wheeling University

113、110279172369Florida Institute of Technology1113915424856Maryville University of Saint Louis11286160113139Eckerd College1133379201186Westminster College(Utah)1139214721941California State Univ.,San Marcos1151027712688Pennsylvania Western Univ.,Edinboro11510512019086Dominican University New York117102

114、89135176Dominican Univ.of California1182334474154Southern New Hampshire Univ.1191981706378Converse University12068139138168HIGHER EDUCATION SOCIAL MEDIA ENGAGEMENT REPORT|JUNE 1,2022 TO MAY 31,2023DIVISION IIFull RankingsUniversity of New Haven1204187169153Missouri Western State University1222551638

115、610Lander University1231156827558Fort Lewis College12423175186137Minnesota State Univ.,Mankato12467168170116Missouri Southern State Univ.1262001497994Roberts Wesleyan College12714815237186University of Sioux Falls12795141104183Hillsdale College1291589783186San Francisco State University1295520182186

116、Winona State University1315419719480Southwest Minnesota State Univ.1321306227464Dallas Baptist University13346144155186Emmanuel College(Georgia)1345976290112Kentucky Wesleyan College13522412540150Spring Hill College13512885140186Embry-Riddle Aeronautical Univ.13716230108186Young Harris College137166

117、66122186Concord University13923070116128Regis University(Colorado)1407721667186HIGHER EDUCATION SOCIAL MEDIA ENGAGEMENT REPORT|JUNE 1,2022 TO MAY 31,2023DIVISION IIFull RankingsArkansas Tech University14120559180105Belmont Abbey College14215021357130Univ.of Alabama in Huntsville14311223419712Colorad

118、o State University Pueblo144133176100149Palm Beach Atlantic University1452523224261Georgia College14636130211186Northwestern Oklahoma State Univ.14624828101186Trevecca Nazarene University14812117825219Northwest Nazarene University1498117226159Adams State University15019013278174Bentley University150

119、3226521463Bloomsburg Univ.of Pennsylvania1528118922285California State Univ.,Monterey Bay15361242139138Univ.of Colorado,Colorado Springs1542325123573Goldey-Beacom College155143167176100Montana State University,Billings15617017717765West Liberty University15617014622746Livingstone College158229642732

120、5California State Univ.,San Bernardino159135238109115Quincy University16026811349170HIGHER EDUCATION SOCIAL MEDIA ENGAGEMENT REPORT|JUNE 1,2022 TO MAY 31,2023DIVISION IIFull RankingsSt.Edwards University1618825219371University of Mount Olive16225210466184Drury University163221186103100Minnesota Stat

121、e Univ.,Moorhead16321021812953Henderson State University16521375140186Georgia Southwestern State Univ.166123102204186Fort Hays State University167183142172119Holy Names University168157156120186Univ.of Puerto Rico,Rio Piedras169129149157186Univ.of Puerto Rico,Mayaguez17024611773186St.Cloud State Uni

122、versity171202142102178Mississippi College1729423624650Molloy University173113190156172Southern Wesleyan University17314279235175University of Indianapolis17320624462119Purdue University Northwest17621021422186California State Univ.,Los Angeles17731258158186Colorado Mesa University17860238192144Cataw

123、ba College17918972191186Chowan University17925013291165HIGHER EDUCATION SOCIAL MEDIA ENGAGEMENT REPORT|JUNE 1,2022 TO MAY 31,2023DIVISION IIFull RankingsSimon Fraser University179117205130186Tiffin University18224217195135Northwood University183215104144186Wayne State College(Nebraska)18416585243158

124、Rollins College18511522327936Concordia University,Irvine186151218181108Indiana Univ.of Pennsylvania186151169152186University of Alaska Fairbanks18619453268143Southwestern Oklahoma State Univ.189187123165186Saint Michaels College190177190119186Bloomfield College191154224133162Western New Mexico Unive

125、rsity19127718212391McKendree University193254119175126University of West Florida194154165174186Fairmont State19519813624997University of West Alabama19627019320517East Stroudsburg University19773202225186Lake Erie College197245218110113Central Washington University199117243142186Western Washington U

126、niversity20011424024791HIGHER EDUCATION SOCIAL MEDIA ENGAGEMENT REPORT|JUNE 1,2022 TO MAY 31,2023DIVISION IIFull RankingsLewis University20123420094165Southern Nazarene University20210524429055Chadron State College203227132151186Hawaii Pacific University20416428724010The University of Texas at Tyler

127、20585222209186Felician University2069924726989Saint Martins University206290115189110Ursuline College20826218276186University of Texas Permian Basin209220159196132Tusculum University21026091241118Adelphi University211145266199104California State Univ.,Stanislaus21120725621635Saint Leo University2131

128、60174203186University of Missouri-St.Louis21422425614699American International College215184262182100Shaw University215246130166186Francis Marion University217239144162186Kentucky State University218252162132186Ohio Dominican University21927822515081Biola University22069282262123HIGHER EDUCATION SOC

129、IAL MEDIA ENGAGEMENT REPORT|JUNE 1,2022 TO MAY 31,2023DIVISION IIFull RankingsVirginia Union University22127318298186Lincoln University(Pennsylvania)222230206118186Upper Iowa University22327421688163Erskine College22425919899186St.Thomas Aquinas College224239187130186Thomas Jefferson University22619

130、628088186Sonoma227130268167186University of Central Oklahoma227180178207186Georgian Court University22926520696186Barton College230219132290113Azusa Pacific University231110246278121Black Hills State University232182156234186Davis&Elkins College233235120218186Pace University23393286233147University

131、of Arkansas,Fort Smith235175192287107Columbus State University236218211147186LeMoyne-Owen College237256148173186Lake Superior State University238261115206186Oklahoma Christian University239197235154186Pennsylvania Western Univ.,California240170204229171HIGHER EDUCATION SOCIAL MEDIA ENGAGEMENT REPORT

132、|JUNE 1,2022 TO MAY 31,2023DIVISION IIFull RankingsKing University241249194149186East Central University242251185159186Frostburg State University24319027225665Eastern New Mexico University244272128208177Univ.of South Carolina Aiken245200215185186University of West Georgia246136230237186Augusta Unive

133、rsity247166210260158Pennsylvania Western Univ.,Clarion24824422728143Texas A&M International Univ.249138196284186Notre Dame College(Ohio)250230283183111Western Oregon University25178275271186Christian Brothers University252264252111186New Mexico Highlands University253161270199186California State Uni

134、v.,East Bay254188287160186Lynn University255144258239186Lane College256293178171186University of Arkansas,Monticello257283129231186Malone University258174233254169Chestnut Hill College259239206202186Queens College(New York)260153258253173HIGHER EDUCATION SOCIAL MEDIA ENGAGEMENT REPORT|JUNE 1,2022 TO

135、 MAY 31,2023DIVISION IIFull RankingsCaldwell University261217225215186Shorter University262267195198186The College of Saint Rose263184254264146Lincoln University(Missouri)264265138266186University of Hawaii at Hilo265169261245186Daemen University266186270267139Southeastern Oklahoma State Univ.267283

136、166232186Alderson Broaddus University268287263135186Holy Family University268213249223186Newman University268257240188186University of Bridgeport271222281221151Concordia University,St.Paul272190279258156Post University273263291224127Univ.of Puerto Rico,Bayamon274289229213186Mercy College275168290280

137、186Univ.of Pittsburgh,Johnstown276258206285186Univ.of North Carolina at Pembroke277275227250186University of Wisconsin-Parkside278280255270135Academy of Art University279223295289134Fresno Pacific University280235283255180HIGHER EDUCATION SOCIAL MEDIA ENGAGEMENT REPORT|JUNE 1,2022 TO MAY 31,2023DIVI

138、SION IIFull RankingsCameron University281292266211186Univ.of the District of Columbia281295287187186Barry University283224274272186Seattle Pacific University284228292286151Auburn Univ.at Montgomery285243269263186Coker University286271263257186Northeastern State University287282236277186College of St

139、aten Island288281294265145Salem University(West Virginia)289276247290186University of Alaska Anchorage290285278251186Rogers State University291286250283186Davenport University292269275288186Wilmington University(Delaware)293290293259186Clayton State University294288273282186Nyack College(Alliance Un

140、iv.)295294285290161About Rival IQRival IQ is a social media analytics toolkit that helps you:Supercharge your social landscape Track results across all social profiles,including engagement,influencers,social bios,and sentimentfor you and your competitors.Stay ahead of your competition Conduct compet

141、itive analysis in minutes.Monitor your industry,create benchmarks,and evaluate competitor activity in time to respond before the market shifts direction.Do more with your social data Dive deeper into your social media analytics for Facebook,Instagram,Twitter,LinkedIn,YouTube,TikTok,boosted post detection,hashtag analysis,and so much more.GET YOUR FREE TRIAL