Martech：2023年企业电子邮件营销平台:营销人员指南（第5版）（英文版）（62页）.pdf

1、MARTECH INTELLIGENCE REPORTENTERPRISEEMAILMARKETINGPLATFORMS:A MARKETERS GUIDES E C O N D E D I T I O NTO THE INBOX AND BEYONDZeta ESP enables you to create real-time,personalized email campaigns that drive substantial business growth and easily connect across channels,for seamless customer experien

2、ces beyond the inbox.Individualized email andomnichannel marketing at scaleZeta Global leads with a modern solution that simplifies complex marketing.The Forrester Wave:Email Marketing Service Providers,Q1 2022 2023 Third Door Media,Inc.1 https:/martech.orgMARTECH INTELLIGENCE REPORT:Enterprise Emai

3、l Marketing Platforms:A Marketers GuideScope and methodology.2Email marketing platform market overview.3Figure 1:Email marketing delivers an astounding ROI.3Figure 2:Despite being long established,email marketing software revenue is expected to continue to grow.4Not shiny or new,but consistently del

4、ivering results.4Figure 3:Email-related technologies were among the most replaced applications in the MarTech Replacement Survey.5Figure 4:Customer experience and data are driving marketers to replace their email platforms.6 The latest generation of email technology.6Figure 5:Launch dates of email s

5、oftware that is the foundation of todays tools.7Figure 6:Email is one of customers most preferred communication channels.8Mostly mature vendor market features a few upstarts .9Figure 7:Select marketing cloud providers and their email solutions.9 Venture funding slows .10Mergers and acquisitions .10E

6、nterprise email marketing platform capabilities.11Message design and creation.11Workflow automation and collaboration.11Message previewing.12Email and SMS sending .12Deliverability management.12Data management.13Analytics and reporting.13Ecommerce capabilities.13 Third-party integrations.13Automatio