Zendesk：2023年制造业客户体验现状报告（英文版）（10页）.pdf

1、State of Manufacturing CX 2023The manufacturing industry is under enormous pressure to change.As the pandemic fades in our rear-view mirror,manufacturing companies are looking ahead to advances in digital technology to modernize their operations.Meanwhile,the economic climate is still uncertain,with

2、 inflationary pressures driving up the cost of goods and logistics.The digital transformation of the global industry is well underway,and companies are looking for ways to cut costs while maintaining quality.With tight competition and shortages in parts and labor,theres a golden opportunity to stand

3、 out with great service.Our research reveals that manufacturing leaders are right to be optimistic CX is a key driver on the road to growth in uncertain times.Its no longer enough to produce great products,because customers have infinite choices.Companies that invest in customer relationships are th

4、e ones that will thrive.In this guide,youll get actionable CX insights built for manufacturers in todays ultra-competitive environment.State of Manufacturing CX 202331Unlock the powerof intelligent CXDigital transformation has opened up an entire world of possibilities for manufacturing.Customers in

5、 previously unreachable places,access to new sources of data,and advancements in artificial intelligence(AI)are ushering in a new era of opportunity.As manufacturers expand into selling direct-to-consumer,there is heightened demand for more conversational service.Over the past few years,AI has impro

6、ved tremendously from the early days of automated responses to todays seamless conversational capabilities.This empowers companies to create hyper-personalized customer experiences at scale by answering questions in the moment,fueling efficient workflows,and mining data to improve every interaction.