Open Influence：传统品牌如何利用创作者增加营销趣味性（中译版）（21页）.pdf

1、BRITTFUSILIERHOW COMPANIES IN TRADITIONAL INDUSTRIES CAN SPICE UP THEIR MARKETING WITH CREATORSVALLIELEONORA_JESSERINVASIAN_How to Successfully Market Your IndustryHow to Successfully Market Your IndustryWhen people think about bold creative marketing,they think of brands in glamorous industries lik

2、e beauty,fashion,or entertainment.The ads promoting a movie or the newest shoes in the market tend to be favored over ads about life insurance,healthcare,or financial investments.Historically,some business sectors have had a reputation for not being as“sexy”and are more tricky to market than others.

3、The reality is that they have not been exploited to their full creative potential.But that has changed!INSURANCEHOSPITALITYREAL ESTATEDEVELOPMENTFINANCIALTHE LIST GOES ON If you find yourself in any of these“not-so-sexy”businesses dont fret!because youre in good company.We know that brands can get d

4、ragged down by flat and ineffective marketing strategies.Creativity is a must,no matter what industry youre in.Think more outside the box regarding your digital marketing approach.Taking a dull or,dare to say,unsexy enterprise to the masses(or at the very least your target audience)means that creati

5、vity and looking at what you do with fresh eyes is going to be the thing that gets you noticed.WANT TO SPICE UP YOUR MARKETING?ADD A LITTLE SPICE WITH CREATIVITY!A successful marketing campaign starts with understanding your brand purpose,your buyer,and partnerships that can help:creators.People see

6、 about 10,000 or more ads a day,and the approximate estimate has doubled in the last decade.Thats a ton of brand messaging that bumbards your buyer daily.Your brand needs to think about this oversaturation and not add to the ads.UNDERSTAND YOUR BUYERBOOST YOUR MARKETING CONTENT BY GIVING PEOPLE WHAT