NielsenIQ：独立美妆品牌的崛起（2023）（英文版）（7页）.pdf

1、 2023 Nielsen Consumer LLC.All Rights Reserved.2023 Nielsen Consumer LLC.All Rights Reserved.The Rise of Indie BeautyNielsenIQ Beauty Vertical August 2023 2023 Nielsen Consumer LLC.All Rights Reserved.An Indie brand is a term widely used in the beauty industry for independently owned and operated br

2、ands that are not associated with larger corporations or conglomerates.Indie brands are often run by smaller,more nimble teams and often offer consumers a more unique experience.Indies are known for their creativity and authenticity and provide a more personal touch to their brand as well as being t

3、rendsetters in the industry.What is an Indie brand?2023 Nielsen Consumer LLC.All Rights Reserved.3Indies move beauty forward with authenticity and innovation 2023 Nielsen Consumer LLC.All Rights Reserved.2023 Nielsen Consumer LLC.All Rights Reserved.4Indie brands are worth$30.5B and their growth is

4、outpacing that of total beautySource:NielsenIQ Omnishopper Total US Panel;L52 WE 06/17/2023$24.8$26.4$30.52 YAYAL52Indie brand dollar sales performance(B)+6.3%+15.7%2023 Nielsen Consumer LLC.All Rights Reserved.5ProductSpeed to InnovationSpecialized and niche offeringsTackling taboo topicsRoute to M

5、arketOmnishoppingDirect to Consumer3P marketplacesCommunicationSocial MediaPersonalized outreachFounder involvement Indies are reinventing every aspect of the product lifecycle 2023 Nielsen Consumer LLC.All Rights Reserved.2023 Nielsen Consumer LLC.All Rights Reserved.6Access to quality and hard to

6、find items are motivators pushing consumers to shop onlineSource:NielsenIQ Omnishopping Fundamentals,Sept 20220%10%20%30%40%Hard to find itemsHigh qualityTransportation costDeliveryShop anytimeLow priceTime savingGood value%of total US shop