Open Influence：节假日网红营销12大策略（中译版）（13页）.pdf

1、12 WAYSTO WIN THIS HOLIDAY SEASONWITH INFLUENCER MARKETINGHoliday SalesIts no surprise that people shop more during the holiday season than at any other time of the year.According to Emarketer,the holidays can account for 30%of annual retail sales.Thanks to the pandemic,people are discovering and pu

2、rchasing on social media more than ever.Did you know that there was a 47%increase in ecommerce sales during the 2020 holiday season?(AdWeek)Many of those transactions happened on smartphones.Tis the Season1Plan in Advance3Boost Your Creative Potential2Take a Cross-Platform Approach5Consider Brand Am

3、bassadors4Think Multiculturally6GiveBack8PressRecordEvoke Emotion With Video7Invest InPaid Social9Create ASeasonalSound10Spread CheerWith UGC11StrategizeCTA12FuelYourInspiration12 Ways TO WIN THIS HOLIDAY SEASON WITH INFLUENCER MARKETING12 Ways TO WIN THIS HOLIDAY SEASON WITH INFLUENCER MARKETING1.P

4、lan in Advance According to holiday shopping statistics from 2020,38%of US consumers planned to start stocking gifts in October,and another 23%before Thanksgiving.Only 22%said theyd wait until Thanksgiving to start their holiday shopping.(Statista)If consumers are shopping as early as October,market

5、ers must be planning months out.It might seem early to be talking about the winter holiday season,but influencers are booked months ahead of time.Thats why theres no such thing as too soon when planning your influencer marketing campaign.Reach out ASAP!Plan early.Its definitely not too late.Dont be

6、turned off by jumping at the last minute.Its possible,but definitely the sooner you can move,the better.And now is a great time to move quickly for the holidays and tee that up.“Eric Dahan,Open Influence CEO Its vital to plan and strategize well ahead of time,but DO NOT execute too far out because t