Feedvisor：引领2023年及以后的电子商务-数字时代的品牌、亚马逊和电商市场（英文版）（40页）.pdf

1、Navigating E-Commerce in 2023 and Beyond:Brands,Amazon,and E-Marketplaces in the Digital EraA Report Based on a Survey of 1,000+U.S.Brands and Private Labels 2023 Edition2 FEEDVISORE-commerce spending surpassed$1 trillion in 2022.1 Where do we go from here?”Last year proved to be significant for the

2、 e-commerce industry,marked by numerous milestones and further disruptions.E-Commerce spend surpassed$1 trillion setting up 2023 to be a watershed year,yet the industry seemed to be in despair,with crashing valuations,tech layoffs from dominant players like Meta,Amazon,and Apple,and consumer price s

3、ensitivity due to inflation reaching its highest level in 40 years.While retail growth rates remain higher compared to last year,the rate of growth is decelerating.Despite these challenges,Brands and Private Label sellers still consider e-commerce their strongest channel as consumers pursue convenie

4、nce and price above all else.In fact,nearly half of brands identify e-commerce marketplaces as their main avenue for growth,with a significant 62%choosing to exclusively showcase their top-selling products on Amazon.In its fifth annual installation,Navigating E-Commerce in 2023 and Beyond:Brands,Pri

5、vate Labels,Amazon,and E-Marketplaces in the Digital Era,documents more than 1,000 U.S.businesses from direct-to-consumer to Fortune 1000 brands and their unique relationships with e-marketplaces and Amazon.The report includes a deep dive into their advertising and media strategies,plans for economi

6、c uncertainty,the impact of inflation on their businesses,as well as specific areas of challenges and opportunities.E-Commerce in its Milestone Era1 Digital Commerce 360 2023Regardless of whether you are a brand,a retailer,a private label seller,or any other entity this report sheds light on the str