Radar & Airship：地理位置与个性化：零售商的制胜策略（中译版）（36页）.pdf

1、Location&personalization:Winning strategies for retailersConsumers are returning to brick-and-mortar stores after online shopping surged during the Covid-19 pandemic.Based on data from the U.S.Department of Commerce,in the first quarter of 2022,e-commerce sales grew 6.7%and retail sales grew by 7.9%

2、showing steady growth for both in-store and online shopping methods.Retailers who want to grow across both in-store and e-commerce channels face a highly competitive market.The best opportunities to stay top-of-mind for consumers lie in implementing solutions that exceed customer expectations and pr

3、ovide flexibility in an ever-changing marketplace.Retail brands can use location and engagement technology to boost customer retention and spending.These strategies allow retailers to capture and act on robust customer analytics,increase staff productivity,and deliver frictionless and personalized s

4、hopping experiences both in the retailers app and in-store.02Mobile app experience is a critical piece of overall customer experience and right at your customers fingertips.In-store app experiences empower retailers to drive revenue through incremental orders,power personalized experiences and commu

5、nication,push loyalty program offers,and more.49%of retailers say that in-store mobile app experiences are a priority.Additionally,a whopping 79%of customers use their mobile devices to help while shopping.First-party location data can be used in conjunction with a mobile app experience platform to

6、tailor experiences in real-time based on a customers region,proximity to a store,and entry and exit events.Mobile app experiences,such as self-checkout,mobile wallet,and item locators offer added convenience,speed of service,and visibility into product availability.In fact,over two-thirds of consume