益普索：2023年肿瘤治疗市场研究报告-疾病、动态及挑战（英文版）（30页）.pdf

1、ONCOLOGY:THE DISEASE,DYNAMICS&CHALLENGES OF MARKET RESEARCHIpsos Global Oncology Centre of ExpertiseJuly 2023 update2THE IPSOS GLOBAL ONCOLOGY CENTRE OF EXPERTISE Ipsos 2023 All rights reserved.Oncology:The Disease,Dynamics&Challenges of Global Market ResearchIntroduction According to the World Heal

2、th Organisation,nearly 10 million people died from cancer in 2020,with deaths most commonly attributed to lung,colorectal and liver cancer1.As a point of comparison,deaths from COVID-19 in the first year of the global pandemic were estimated to be around 3 million(with 1.8m reported)2.The figures fo

3、r cancer look set to rise further,with one model predicting the number of cancer deaths in 2040 to be around 16 million,and the incidence of new cancer cases rising from about 19 million worldwide in 2020 to about 29 million by 20403.Whether we experience the disease personally or know someone who h

4、as,each and every one of us will likely be impacted by cancer in some way during our lifetime.The earliest documented case of cancer is over 3,000 years old4 and yet,in some ways,it remains a mystery today.While we have learned a great deal about the causes and effective treatments,those who work in

5、 the oncology market are constantly faced with the challenges of this ever-changing disease.Cancer is complex because it is one term that encompasses many different malignant diseases.There is no one cause of cancer,nor is there a single treatment protocol.The biology of cancer is also very complex,

6、leading to an abundance of treatment approaches.Incidence and prevalence rates differ globally,and treatment of the disease is managed by numerous physician specialties.In addition to these challenges,the continually evolving nature of our understanding of the disease and treatment approaches makes