Placer.ai：2023年当前消费者行为和特征白皮书（英文版）（15页）.pdf

1、June 2023Uncovering Behaviorsand Characteristics ofTodays ConsumerExplore recent shifts in shopping patterns,discover currentin-store habits and behaviors,and learn about the surprisingbrand preferences of key audience segments.1Table of ContentsInsights From Within3Higher-Income Households are Goin

2、g to Mid-Range Stores3Target:Reaching Beyond Its Potential Market4The Ulta-mate Beauty Destination5The Rise of the Post-Work Shopping Stop7CVS:The Post-Work Stop7Dollar General:Dinnertime Opportunities8Families with Appetites for Restaurants9All Roads Lead To Texas10Olive Garden:Never-Ending Family

3、Mealtimes11The Focused and Discount-Oriented Grocery Shopper12Grocery List Efficiency12Cross-Shopping For Discounts13Final Thoughts14Key Takeaways14 2023 Placer Labs,Inc.|More insights at placer.ai|2Insights From WithinDespite the rise in e-commerce in recent years,brick-and-mortar stores remain the

4、main sales channel for the vast majority of goods and services purchased in theUnited States.As a result,foot traffic analytics which reveal how consumers behavein these brick-and-mortar retail outlets can provide critical insights into currentconsumer preferences.And businesses trying to sell produ

5、cts to consumers andespecially CPG companies that dont operate their own retail outlets can leveragethird-party location intelligence data on in-store consumer behavior to improve theiroperations.By diving into consumer characteristics and habits on a store,chain,orregional level,retail stakeholders

6、 can gain a better understanding of consumer trendsand segments and stay ahead of the competition.And in todays rapidly changing retail landscape,staying up-to-date with in-storeshopping habits is critical.Companies that know which consumer segments areshopping at which chains,when and how often sho