Airship：2021年零售业推送通知与手机用户粘性基准报告（中译版）（11页）.pdf

1、Retail Push Notification&Mobile Engagement Benchmarks|1RETAILPush Notification&Mobile Engagement BenchmarksINSIGHTS TO ASSESS&ELEVATE YOUR MOBILE STRATEGYRetail Push Notification&Mobile Engagement Benchmarks|2IntroductionAs the leader in mobile engagement solutions,Airship works with retail brands f

2、rom around the globe to help them connect with customers on any channel from apps and SMS,to email,web notifications and more at the right place,at the right time.Airship is also the worlds most trusted provider of push notification solutions.Last year we delivered more than 600 billion push notific

3、ations to more than 2 billion users,giving us the most robust benchmark data available for mobile marketers and brands.In the pages ahead,we share essential benchmarks to help you assess and refine your retail brands mobile engagement strategy,and answer questions such as:Are my push notification op

4、t-in rates up to par?Do I send more or fewer notifications than other retailers?How does my direct opt-in rate compare to my competitors?Check it out,and get in touch to learn more about how Airship can help you assess and enhance your push strategy.BENCHMARKS FOR HIGH,MEDIUM&LOW PERFORMERS:To offer

5、 performance benchmarks,we reported results on the 10th,50th and 90th percentiles for all apps and verticals.These benchmarks are based on monthly figures averaged over 12 months.High:90th percentile Medium:50th percentile Low:10th percentileRetail Push Notification&Mobile Engagement Benchmarks|3How

6、 to Read the DataThe benchmarks were broken down into high(90th),medium(50th)and low(10th)percentiles.The 50th percentile number is the median for the vertical.The 10th percentile number means 10%of apps had a lower value,while the 90th percentile number means 10%of apps had a higher value.Using our