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1、1|Report The Amazon OpportunityThe Amazon OpportunityGlobal Amazon Insights and Tips To Boost Product Discovery,Engagement,and ConversionReport2|Report The Amazon Opportunity03Amazon:A Worldwide Opportunity for Brands04The State of Amazon Globally07Top Worldwide Amazon TrendsWhats Inside?11How To St

2、ay Ahead of the Competition on Amazon18Take Advantage of the Amazon Opportunity10Growing Competition on Amazon1.Boost Product Discovery by Optimizing for Search-112.Boost Product Engagement With Enhanced Content-133.Boost Product Conversion by Updating and Tracking Content-173|Report The Amazon Oppo

3、rtunityAmazon:A Worldwide Opportunity for BrandsAnd stats show continued and impressive growth.This online retailer and global marketplace is expected to reach$729.76 billion in global sales by the end of 2022,according to Insider Intelligence.What does this mean for ecommerce retailers and brands?I

4、t means theres a tremendous opportunity to grow your online presence and boost revenues by extending your sales channels to include Amazon.With growing competition and quickly changing buyer expectations,however,success on this channel isnt guaranteed.It requires continual work,constant trends analy

5、sis,and strategic marketing.This guide dives deeper into the current state of Amazon,analyzes the most recent Amazon data and trends,and explains why moving to this sales channel is an excellent way to scale.It also provides optimization tips for brands to drive product discovery,engagement,and conv

6、ersion on Amazon.Amazon is projected to account for 39.5%of all U.S.retail ecommerce sales by the end of 2022,according to eMarketer.But Amazons powerful presence doesnt start and stop in the U.S.In 2021,global online sales hit$24.2 trillion,according to Statista,and Amazon was responsible for$470 b