WFA&凯度：2030可持续营销报告（中译版）（45页）.pdf

1、SustainableContents.Introduction.1.UN Decade of ActionContacts.Contacts.34Executivesummary.The key to sustainable marketing lies in advocating for and adopting circular principles in every aspectof the discipline.Based on the findings of our study,the circular marketing&growth frameworkis designed t

2、o reimagine marketings role withinthe business and in society,to help make marketingpart of the solution.Our approach.1.WFA The Big Debate(highlights)2.WFA Sustainability and Marketing Report5Leaders and experts who informed this initiative.Conny BraamsFabrice BeaulieuJane WakelyCheryl GohLex Bradsh

3、aw-ZangerChris LeongCristina DiezhandinoFeyza TamerMark van ItersonRajaRajamannarClara LeePreeti SrivastavJohan WickmarkArjan DijkPonz PandikuthiraKresse Wesling CBEJohn SchoolcraftCharmian Love6Our global community.7Global quantitative sample.Respondent split across the world.Respondent split acros

4、s functions.18%63%MEA9%AmericasEuropeAPAC10%56%Marketing16%Other*5%PR/Comms5%Insights6%Strategy6%Sustainability/CSR6%Media/Digital8Are we closing the gaps?Conny Braams,Chief Digital and CommercialOfficer,Unilever9Many companies are stepping up.2But we need to go further and faster.1.WFA Sustainabili

5、ty and Marketing Report2.WFA Planet PledgeMarketing has the opportunity to put itself back in the driving seat of business performance.Brand leaders and CMOs are perfectly placed to connect their insights with consumer demand for sustainability to drive brand growth and subsequent business performan

6、ce.We have the imperative and the unique skillset to lead this era of transformationbut we are currently moving too slowly and lack the necessary ambition.104%3%25%38%29%4%11%39%35%10%At company level Marketing functionTwo years on,brand owners have a better understanding of the challenges they face