Altagamma&BCG：2023实质奢侈品的全球消费者洞察报告（英文版）（35页）.pdf

1、0True-Luxury Global Consumer Insights9thEdition July 20231 12023 study keeps True-Luxury consumer at the center.with a much wider range of tools,sources and deep dives12,000+respondentsof which 2,000 in China&2,000 in US39K+Avg.personal spend1(back to pre-Covid level)Top 12 WW Luxury MarketsResponde

2、ntsAvg.spendMarketsTrue-Luxury Consumers(out of 370M total consumers)generating ca.40%of global luxury market20M9thEdition True-Luxury consumer survey1.Includes personal and experiential luxury,excluding cars,yachts,smartphones and smartwatches 30+in depth interviews with individual True-Luxury cons

3、umers 25+interviews&content discussion sessions with industry experts&topic leadersBrand new deep dive on customer experience,based on quali-quantitative sources and advanced data&analytics toolsEngagement of local Luxury experts andindustry partners from China and USResearch partner 22023 STUDY:202

4、3 STUDY:CONTENTS CONTENTS 1FUTUREPROOF:LUXURY MARKET THRIVES FUTUREPROOF:LUXURY MARKET THRIVES AMIDST UNCERTAINTYAMIDST UNCERTAINTYMarket outlook&TrueMarket outlook&True-Luxury consumer sentimentLuxury consumer sentiment2TOP 10 TRENDS CEOS SHOULD STAY AHEAD OF TOP 10 TRENDS CEOS SHOULD STAY AHEAD OF

5、 Snapshot of market,consumer and novel Luxury trends Snapshot of market,consumer and novel Luxury trends 3LUXURY IN A CHANNELLUXURY IN A CHANNEL-LESS AGE:LESS AGE:TRUETRUE-LUXURY CONSUMER STILL UNHAPPY LUXURY CONSUMER STILL UNHAPPY T The new frontier of Luxury experiencehe new frontier of Luxury exp

6、erience3Chapter 1.Chapter 1.FUTUREPROOF:FUTUREPROOF:LUXURY MARKET LUXURY MARKET THRIVES AMIDST THRIVES AMIDST UNCERTAINTYUNCERTAINTYMarket outlook&TrueMarket outlook&True-luxury consumer sentimentluxury consumer sentiment4 4Personal luxury has recovered to pre-covid levels and Experiential on the wa