Salsify：透明产品数据的重要性分析报告-对欧洲消费者决策的影响（中译版）（22页）.pdf

1、THE IMPORTANCE OF TRANSPARENT PRODUCT DATA:EFFECTS ON DECISION-MAKING BY EUROPEAN CONSUMERSHow Retailer Strategy Is Evolving To Meet Emerging Consumer Expectations|REPORT vTABLE OF CONTENTSThe New Standards of Consumer BehaviorThe Shift in European Consumer BehaviorInnovation and Legislation as a Re

2、sponse to the Challenge of RepairabilityNew Challenges for Brands and RetailersWhen Transparency Becomes an Essential Tool for SalesDrive Gobal Commerce Performance With Salsify031205160720 v3 THE IMPORTANCE OF TRANSPARENT PRODUCT DATA:EFFECTS ON DECISION-MAKING BY EUROPEAN CONSUMERSTHE NEW STANDARD

3、S OF CONSUMER BEHAVIOREuropean consumers increasingly want to lead healthier and more sustainable lifestyles,which is having a significant impact on their purchasing habits,including for food and other products,such as cosmetics and clothing.Consider the following prominent wants of European consume

4、rs:More local and nutritionally healthy products Eco-friendly products Fewer intermediaries,products lacking labels,and single-use items Fewer products with a Nutri-Score of D or EAmong European consumers surveyed,approximately 67%say they prefer to buy products that are better for the environment e

5、ven if they cost more,according to the European Commission.As reported by Eitfood,seven in 10 European consumers claim that they choose healthy foods over unhealthy food when they can.Moreover,the European Commission report states that 81%of the respondents prefer to shop closer to home and support

6、local businesses.The consumption patterns and behavior of European consumers have changed.Modern society and its unbridled consumerism has gradually given way to a new perspective and generational community that reflects on its choices and calls for retail professionals to offer products that meet t