GP Bullhound：2023年第二季度数字媒体行业报告（英文版）（28页）.pdf

1、Digital Mediasector updateQ2 2023Qualitative insights into broader Digital Media trends and public and private valuations across the transaction spectrum,and interviews with todays leaders transforming the sector.Important disclosures appear at the end of this reportGP Bullhound Corporate Finance Lt

2、d and GP Bullhound Asset Management Limited are authorised and regulated by the Financial Conduct Authority GP Bullhound Inc is a member of FINRAGP Bullhound Luxembourg S.R.L.is regulated by the CSSF in Luxembourg2Q2 2023 Digital Media sector updateNote:Please see following slides for sourcesAbout u

3、sPublic comparablesTransaction trendsPublic company analysesCEO commentaryTakeawaysTHE VIEWQ2 Digital Media Perspectives from GP BullhoundThe renaissance of video game movies and series The Super Mario Brothers movie and the HBO Series The Last of Us have been well received and highly successful Wev

4、e also seen favourable outcomes in other video game movies and series recently Given the recent success in video game films and series,Hollywood and investors are set to make significant investments in this marketContent providers increasingly relying on AI to streamline creation process The creativ

5、e industry has seen an increase in the use of AI,allowing content providers to automate tasks,reduce their costs,increase their precision,and curate better user experiences All AI tools used have as a main goal the optimisation of practices,where AI and NLP algorithms allow for scalable content crea

6、tion and efficient content methods Future trends in the industry include hyper-personalisation,prototype acceleration and predictive analysisGrowing pipeline of high-quality AR and VR games Consumers are growing increasingly interested in the more realistic and unique gaming experiences AR and VR of