Feedonomics & BigCommerce：2023年商家趋势报告（中译版）（14页）.pdf

1、2023 merchant trends reportInsights on category growth,channel popularity,and consumer purchasing methods2Introduction3467Trends by product categoryTrends in mobile commerceTrends in social commerceTable of contents9Trends in new marketplace integrations121314Trends in buy now,pay later(BNPL)Conclus

2、ionAboutInsert illustration hereStore3In the world of ecommerce,we like to say youre only as good as your data.Feedonomics is the great connector of that data,optimizing it for each shopping destination,sending it to hundreds of sales channels,and synchronizing it across a variety of systems.Our tea

3、m manages an immense amount of data,and we thought it would be helpful to share some of what weve seen from working with global merchants of all sizes.In collaboration with BigCommerce,weve gathered internal data about gross merchandise volume(GMV)trends for product categories,mobile shopping,market

4、places,social commerce channels,and buy now,pay later(BNPL).We also noted developments in average order value(AOV)and order volume.Introduction34Trends by product categoryThis table shows a year-over-year(YoY)comparison of BigCommerce merchant performance from 2022 and 2023.It provides a product cat

5、egory breakdown of the change in GMV in the first quarter(Q1)of 2023,using same-store data from approximately 30,000 merchants.The percentage changes are relatively mellow for most categories,but a few stand out.CBD jumps off the page with 136%growth.This jump in GMV is not surprising,given that Goo

6、gle updated its ad policies in January 2023 to allow the promotion of some FDA-approved pharmaceuticals containing CBD in California,Colorado,and Puerto Rico.Other trends indicate a return to pre-COVID trajectories.Due to global travel restrictions,luggage sales plummeted in 2020.In 2021 and 2022,wo