impact.com：红人等级终极指南-从纳米级创作者到超级巨星（中译版）（45页）.pdf

1、EbookThe ultimate guide to influencer tiers:from nano creators to megastarsThe influencer marketing industry grew from$1.7 billion in 2016 to an expected$21.1 billion in 2023,transforming the marketing landscape.Influencers,or creators as they refer to themselves,are now a vital part of the marketin

2、g toolkit and are impossible to ignore.According to Influencer Marketing Hub,56 percent of brands invest in long-term relationships with these influential creators.However,brands navigating and managing the creator types and tiers ecosystem face several challenges.This ultimate guide unravels the my

3、stery around creators to help you understand:Different influencer tiersInfluencer campaign strategies How to build long-term creator relationships Campaign goals that drive more revenue growthCreators arent new,but theyre evolving1Creator and influencer tiers(and how to work with them)2Top influence

4、r platforms(and the users on them)3ContentsFind and recruit the right influencers for your brand4How to manage different types of influencers5Navigate influencer compensation and build lasting relationships6Brands that got influencer marketing right7Connecting with creators through partnership manag

5、ement platforms8Creators arent new,but theyre evolvingCHAPTER 1Creators can engage audiences as a range of players,including:Content creators Bloggers Celebrities Key opinion leaders(KOLs)Subject matter experts To name a few.Influencer marketing engages audiences,drives brand awareness,and guides co

6、nsumer purchasing decisions through product placement and endorsements.It puts the reach and authenticity of a creator to work for your brand.The evolution of influenceAs the pandemic forced the world into lockdown in early 2020,a third of advertisers reported canceling or pausing campaigns.Global a