Kantar BrandZ：2023年全球最具价值品牌100强报告（中译版）（190页）.pdf

1、APPLE/GOOGLE/MICROSOFT/AMAZON/MCDONALDS/VISA/TENCENT/LOUIS VUITTON/MASTERCARD/COCA-COLA/ARAMCO/FACEBOOK/ORACLE/ALIBABA/AT&T/VERIZON/IBM/MOUTAI/HERMS/THE HOME DEPOT/NIKE/ACCENTURE/UPS/NVIDIA/TESLA/TELEKOM/T-MOBILE/STARBUCKS/WALMART/INSTAGRAM/MARLBORO/CHANEL/QUALCOMM/COSTCO/YOUTUBE/ADOBE/NETFLIX/LINKE

2、DIN/CISCO/DISNEY/XFINITY/TIKTOK/TATA CONSULTANCY SERVICES/TEXAS INSTRUMENTS/INTUIT/LORAL PARIS/SPECTRUM/AMERICAN EXPRESS/SAP/SALESFORCE/AMD/RBC/INTEL/WELLS FARGO/SAMSUNG/MEITUAN/HDFC BANK/UNITEDHEALTHCARE/HUAWEI/HAIER/XBOX/PAYPAL/TOYOTA/VODAFONE/JD/GUCCI/INFOSYS/TD/J.P.MORGAN/ICBC/SHEIN/MERCEDES-BEN

3、Z/MERCADO LIBRE/CHINA MOBILE/BCA/CHASE/AIRTEL/SIEMENS/COMMBANK/EXXONMOBIL/KFC/NONGFU SPRING/BANK OF AMERICA/LOWES/NTT/PING AN/IKEA/BMW/BUDWEISER/LANCME/AIA/PEPSI/DHL/RED BULL/ZARA/COLGATE/UBER/FEDEX/SHELL/SONY/PAMPERSWELCOME INFOGRAPHIC WELCOME WHAT IS KANTAR BRANDZ?030407INTRODUCTION&ANALYSIS131621

4、2324 OVERVIEW THE BIG PICTURE KEY RESULTS STOCK PORTFOLIO CROSS-CATEGORY TRENDS1MOST VALUABLE GLOBAL BRANDS485052 TOP 100 GLOBAL BRANDS NEWCOMERS TOP RISERS3CLIENT PERSPECTIVES152155158162165168 AIA COCA-COLA HAIER HDFC BANK LORAL MONDELZ6HOW BRANDS CREATE VALUE3135384144 A SENSE OF DIFFERENCE SUSTA

5、INABILITY FOR ALL SUSTAINABILITY INFLATION&PRICING PRICING2THOUGHT LEADERSHIP63778593111125133143 BRAND STRATEGY CREATIVE GROWTH STRATEGY TECHNOLOGY&HEALTH INNOVATION MEDIA AI CUSTOMER EXPERIENCECATEGORY FOCUS5558677280 88 96101106114119128138146 THE CATEGORY STORY ALCOHOL APPAREL AUTOMOTIVE BUSINES

6、S TECHNOLOGY AND SERVICES PLATFORMS CONSUMER TECHNOLOGY AND SERVICES PLATFORMS FAST FOOD FINANCIAL SERVICES FOOD AND BEVERAGES LUXURY MEDIA AND ENTERTAINMENT PERSONAL CARE RETAIL TELECOM PROVIDERS45RESOURCES172 176178180186189 BRAND VALUATION METHODOLOGY REPORTS&PUBLICATIONS ABOUT US OUR BRAND EXPER