艾意凯咨询：2023年医疗通信趋势报告-外包的影响与转型（中译版）（21页）.pdf

1、SPECIAL REPORTMedical Communications Trends:Outsourcing Implications and Transformation2 L.E.K.ConsultingAbout L.E.K.ConsultingWere L.E.K.Consulting,a global strategy consultancy working with business leaders to seize competitive advantage and amplify growth.Our insights are catalysts that reshape t

2、he trajectory of our clients businesses,uncovering opportunities and empowering them to master their moments of truth.Since 1983,our worldwide practice spanning the Americas,Asia Pacific and Europe has guided leaders across all industries from global corporations to emerging entrepreneurial business

3、es and private equity investors.Looking for more?Visit .L.E.K.Consulting is a registered trademark of L.E.K.Consulting LLC.All other products and brands mentioned in this document are properties of their respective owners.2023 L.E.K.Consulting LLCSPECIAL REPORTContentsIntroduction.3The importance of

4、 medical communications within an evolving market.4Key trends within medical communications.6Biopharma companies are increasing their investment in medical communications.7Biopharma companies will also increasingly leverage the expertise of medical communications service providers.8Service provider

5、selection criteria are evolving,including a greater focus on digital and quant abilities.9 Within digital,biopharma companies cite unmet needs around content personalization,KPIs,review processes and data capture.11The importance and applicability of HEOR will continue to grow.11Winning strategies f

6、or medical communications service providers.13 Considerations for other types of service providers.18Summary.193 L.E.K.ConsultingSPECIAL REPORTIntroductionThe need for a biopharmaceutical company to articulate a products value to physicians,payers and patients is more complex than ever.More products