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世界期刊联盟(FIPP):2022Q2全球媒体数字订阅报告(中译版)(27页).pdf

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1、SnapshotGlobal Digital SubscriptionQ2 Report2022Celebrating four yearsofgrowth for the industry and our report.Coinciding with the 44th FIPP World Congress in Portugal this June,we are delighted to Coinciding with the 44th FIPP World Congress in Portugal this June,we are delighted to launch the late

2、st edition of our Global Digital Subscription Snapshot,in partnership with launch the latest edition of our Global Digital Subscription Snapshot,in partnership with Piano.This edition of the report hits a couple of milestones of its own.Piano.This edition of the report hits a couple of milestones of

3、 its own.Its now almost four years to the day that weve been producing these reports,which have firmly cemented themselves in our annual research calendar.Back in 2018 when we first began,data was collated on 45 publishing brands and showed a combined global digital subscription reach within the ind

4、ustry of 9.8 million.In this latest edition,we have a total of 121 individual titles included,with a global reach of 37.8 million subscriptions.Indeed,The New York Times alone now stands at 9.5 million subscribers and 10.9 million gross subscriptions.The quarterly report now also covers streaming se

5、rvices,which takes the total number of entities in this latest issue up to 191.And new for this year,weve also made historic data available to all members in spreadsheet format via FIPP.com,so you can get in and use the numbers yourself.This is a good opportunity for me to take a moment to thank all

6、 of the contributors who have worked on the report over the past few years,as well as those who have read it,and in particular thanks once again to Piano,who have been diligent supporters of this vital industry research throughout.When we look at the latest set of data,the real headline takeaway is

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本文主要介绍了2022年第二季度全球数字订阅报告,由FIPP和Piano联合发布。报告指出,自2018年以来,全球数字订阅市场持续增长,目前已有121个独立出版物,全球订阅用户达到3780万。其中,《纽约时报》的订阅用户数量最多,达到950万,总订阅用户达到1.09亿。报告还指出,尽管流媒体服务在增长,但新加入的竞争者部分地蚕食了市场,而不是扩大了市场。此外,报告还提到了一些出版商如何通过新闻墙和会员模式来提高订阅转化率。最后,报告指出,随着“Cookiepocalypse”的临近,转向读者收入是一个明智的选择,预计未来会有更多的创新。
数字订阅增长趋势如何? 纽约时报如何实现订阅增长? 流媒体服务面临哪些挑战?
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