欧洲旅游委员会（ETC）：2023年第2期长途旅行晴雨表（中译版）（18页）.pdf

1、LONG-HAUL TRAVEL BAROMETER 2/2023TRAVEL HORIZONS:MAY-AUGUSTRockyRebornLONG-HAUL TRAVEL BAROMETERTarget Target-Potential travellers from Australia,Brazil,Canada,China,Japan,Russia and the US.MethodMethod 1,000 online interviews with national representatives(18-70 years old),per market,per wave.Freque

2、ncy:Frequency:Interviews are conducted 3 times per year and provide insights into the travel horizons:January-December,January-April,May-August and September-DecemberExamined travel themes:Examined travel themes:Peoples intention to travel outside their region of residence*Barriers and activators to

3、 travel Important criteria for the selection of destinations Spending behaviour in the context of raising travel costs Intended length of stay and daily budget Travel preferences regarding destinations,experiences and preferred transport service to move within Europe In all markets,the survey monito

4、rs respondents intention to travel outside the region of residence(e.g.North America for the USA).The only exception is the Russian Federation,where the intention to travel outside the Commonwealth of Independent States is measured.While data is still being collected in the Russian market,this issue

5、 of the Long-Haul Travel Barometer does not report on it.Insights in the following slides refer to the travel horizon May-August 2023(4 months horizon)The fieldwork was conducted in April 2023METHODOLOGYThis project is realised with the support of:The data files are only available to the members of

6、partner organisations.The survey is meant to gauge travellers attitudes and intentions and not to quantify demand levels.SENTIMENT FOR OVERSEAS TRAVELMay-August 2023Intention to travel long-haul between May-August 2023(%of respondents)73%of surveyed Chinese expressed eagerness to travel to Europe in