凯捷：气候行动的社交媒体智力（2023）（中译版）（27页）.pdf

1、1Social Intelligence for Climate ActionSOCIAL INTELLIGENCE FOR CLIMATE ACTION Uncovering the key challenges and levers to drive changeJUNE 20232Social Intelligence for Climate ActionINTRODUCTIONConversations about the climate crisis have become commonplace in every sphere of life,yet concrete action

2、s toward a sustainable future remain rare.Now more than ever,this gap between words and results is cause for concern,as our planet faces a mounting tally of challenges.The internet facilitates many daily discussions about environmental concerns.Social media hosts 4.76 billion active users,or 60%of t

3、he worlds population.It is known as the“sixth continent”due to its staggering size,and its user base increased by 250 million people in 2022.Social media users have formed 10 billion online communities dedicated to specific topics,opinions,people,and more.And on average,every month users produce 300

4、 billion pieces of content.Social media platforms are therefore a rich source of insight into international trends and attitudes toward climate change.In 2022,Dassault Systmes and Capgemini joined forces with French technology startup,BLOOM to harness the power of artificial intelligence and analyze

5、 the global conversation on climate.The findings of this eight-month study give corporations and institutions invaluable insights to support them through the transition to a low-carbon economy.BLOOMs analysis sheds light on the burning question:why,despite increasingly obvious signs of climate chang

6、e,are we collectively not doing more?Guided by key United Nations(UN)Sustainable Development Goals(SDGs),the data helps highlight widespread beliefs about the climate crisis,as well as the critical barriers to action.These include a skeptical stance toward“greenwashing,”increasing eco-anxiety and wi