Criteo：2023年商业媒体市场变化趋势报告（中译版）（24页）.pdf

1、Commerce MediaMarket-Altering Trends to WatchConsumerConsumer confidence confidence turnedturned a cornera corner,marked by signals like increased air travel,lower unemployment levels,and fully booked restaurants.Optimism was Optimism was quickly eclipsedquickly eclipsed by prudenceby prudenceas the

2、 onset of war rocked the world economy,upending energy prices and an already tenuous relationship between global supply and demand.While disruption continues to impact citizens on every continent,creativity in the tech space is skyrocketing(see ChatGPT),retailers retailers are realizing theirare rea

3、lizing their position as media position as media heavyweightsheavyweights,and advertisers are gaining more chances to reach their customerseverywhere shoppable moments happeneverywhere shoppable moments happen.At Criteo,we couldnt be more energized about the commerce media potential unfolding.Our un

4、ique position at the center of commerceat the center of commercemeans we have more than 22,000 profound sources of inspiration 22,000 profound sources of inspiration and intel:our clientsand intel:our clients.What follows are key trends weve identified based on our conversations with them.Were commi

5、tted to enriching the entire advertising ecosystemenriching the entire advertising ecosystemby building solutions that help our clients capture every opportunity that commerce media enables.Together,the future is ours for the taking.The past year saw a reckoning for commerce.The Forces ShapingShoppa

6、ble Moments EverywhereBrian GleasonChief Revenue Officer 202312345678910OmnichannelData MonetizationBrand BudgetsAgency PartnersBudget MigrationGenerative AIGen ZGoing OffsiteProgrammatic SKUSustainabilityCommerce MediaMarket-Altering Trends to WatchWHATS INSIDERetailers and brands will forge powerf