牛津经济研究院：创作者经济现状-评估2022年YouTube在美国的经济、文化和教育影响（英文版）（28页）.pdf

1、The State of the Creator EconomyAssessing the Economic,Cultural,and Societal Impact of YouTube in the US in 2022OXFORD ECONOMICSYOUTUBE US IMPACT REPORT 2022ContentsExecutive Summary04How YouTube Creates Economic Impact06How YouTubes Creative Ecosystem Impacts the Wider Economy07The Home of Creators

2、08Helping Businesses Grow10Diversity of Voices14Supporting Learners at All Ages18Index of Statistics22Glossary of Terms25Survey Methodology26Economic Modeling Methodology Q&A2728About Oxford EconomicsOXFORD ECONOMICSYOUTUBE US IMPACT REPORT 202203YouTube has been an integral part of our business sin

3、ce we first started.It has allowed us to reach a wider audience,to build relationships with viewers,and to create content that is engaging and compelling.We are constantly looking for ways to improve our YouTube presence,and one thing that may change in the future is the way we use videos to market

4、our products and services.Company owner,Media and Music company0 4OXFORD ECONOMICSYOUTUBE US IMPACT REPORT 2022EXECUTIVE SUMMARYYouTubes Impact in the USEvery day,Americans turn to YouTube to learn new skills,connect with others,and enrich their lives.It also provides a platform for a diverse range

5、of content creators to share their interests and passions with audiences within the US and beyond,creating opportunities to build new careers and businesses.Economic Contribution$35B+YouTubes creative ecosystem contributed over$35 billion to US GDP in 2022.390K+YouTubes creative ecosystem supported

6、more than 390,000 full-time equivalent(FTE)jobs in the US.A Platform for Creators55K+In the US,over 55,000 channels had more than 100,000 subscribers as of December 2022,an increase of more than 15%,year over year.6.5K+In the US,over 6,500 channels had more than 1 million subscribers as of December